Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Or is it more? Is it something that brands should take the time to understand?
The short answer is no, it's not just a fancy word used by lazy marketers.
In this 5 minute Social Zoom Factor “Take 5” episode I put brand humanization in a nut shell and explains why humanizing your brand is a requirement, not an option!
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Pam Moore, also known as “Pam Marketing Nut” is more than a dynamic speaker and a seasoned marketer – she's a catalyst for digital transformation and bridge between technology and human engagement. With over 25 years of experience in the industry, Pam stands out as a Top 10 Social Media Power Influencer, recognized by Forbes for her profound impact in digital and social media along with hundreds of other accolades and industry awards. Professional Journey: Pam's journey from corporate marketing roles at GE Capital, Sun Microsystems (Oracle), and Hitachi Data Systems to a thriving entrepreneur showcases her adaptability and foresight in the digital world. As the founder of Brand With Soul, Marketing Nutz and a Former CMO at the Pacific Institute, Pam has consistently driven innovation and transformation, both within organizations and across the industry.
