Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Or is it more? Is it something that brands should take the time to understand?
The short answer is no, it's not just a fancy word used by lazy marketers.
In this 5 minute Social Zoom Factor “Take 5” episode I put brand humanization in a nut shell and explains why humanizing your brand is a requirement, not an option!
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