Personal Branding is a Requirement, Not an Option

social media personal brand

In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life.

The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is often not enough. We must be socially relevant.

The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly.

Brands must learn to empower evangelists both internal and external. They must inspire their employees to live their brand promise and be the story tellers who their audiences hear, like and trust.

Did you know that 71% of CEOs believe human capital is a key source of economic value according to a recent study from IBM?

In this episode of Social Zoom Factor podcast I dig into the why and how of building a personal brand. This is the first episode in a series we will be covering on this topic over the coming weeks and months.


Episode Highlights

  • 10 Reasons why personal branding is a requirement, not an option in today's socially connected world.
  • Why you are the media.
  • The importance of empowering evangelists.
  • How to embrace imperfection perfection to get started in building your personal brand.
  • Launch of new “Ask Pam” feature that enables you to ask questions via voice mail to be answered live on show. Check it out! 

Resources mentioned

15 Tips to Zoom Personal Brand White Paper

Twitter Persona Worksheet

Heartbeat of Social Media Video 

Social Media Audience Analysis Worksheet


social zoom factor podcastSubscribe to the Series on iTunes -> iTunes

Subscribe to the Series on Stitcher -> Stitcher

Subscribe to the Series on SoundCloud -> SoundCloud


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. docbiz July 21, 2014 at 2:37 pm

    For some additional tips on how to develop a personal brand you may want to get my new book: Personal Brand Planning for life, available on Amazon.

  2. Jason Kraft July 24, 2014 at 6:03 am

    Agree 100%. Really great advice. Figure out who you are and what your company message is and then be yourself. People buy from people is such a strong idea and most small businesses try hard promoting the company brand and missing that simple idea.

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