15 Reasons Random Acts of Marketing are Bad for Your Business & Career

Desperate businessman showing negative graphRandom Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams.

Although RAMs may feel good for the short term, they are very bad for business and also for the career of the person implementing them. Unfortunately even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs) from time to time.

In this episode of the Social Zoom Factor podcast I share 15 reasons Random Acts of Marketing (RAMs) don't work and why they are bad for our business. These tips are useful for marketing and business leaders in organizations of all sizes, from entrepreneurs, small business owners, to corporate marketing and business executives.

RAMs will eat every last bit of your ROI for breakfast, lunch and dinner. Stomp them before they stomp you and your budget!

Episode Highlights: 

  • 15 Reasons Random Acts of Marketing are bad for business
  • How RAMs can destruct your career
  • How to identify if you have a problem with RAMs
  • The importance of aligning to business goals and objectives to stomp RAMs

Resources mentioned: 


social zoom factor podcast

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

One Comment

  1. Lewis LaLanne - NoteTakingNerd August 14, 2014 at 6:30 pm

    Your dissection of all these mistakes reminds of a quote I’m very fond of . . .

    “First things first. Second things, not at all.”

    In my book, all the no, no’s you’ve named are “second things” and we’re lucky to have you laying them Pam so that we can put all of our alert attention – the mother of all intelligence – towards “First things”.

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