Social Media in a Nutshell

Becoming a social business is not easy. You can't mark a day on your calendar and state “that is the day we will be a social business.”

social media in a nutshellYou can't  just wake up and decide… “I am going to be a social business starting today.  I am going to do social, be social and kick some social butt.  My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”

Unfortunately  it's not that easy. Becoming a social business requires planning, goal setting, understanding of your customers, partners, relationships, the broader ecosystem, your brand, the market perception of your brand, internal culture, internal mindset, stakeholder buy-in and a million more details.

Time to simplify and humanize! 

We must simplify instead of complicate the steps that will move us toward our goal. We can start small. We can simplify vs over complicate.

The heartbeat of social media is people. It's people who write and send the tweets, take the photos, record the videos and engage in conversation. We must take a step back from the technology and embrace the human factor in order to zoom real results.

In this 10 minute episode of the Social Zoom Factor podcast, I put social media in a nutshell! The goal is to simplify social media and help marketing and business leaders better leverage, integrate and benefit from social media.

Episode Highlights

  • What is social media in a nutshell?
  • Importance of focusing on the human factor and not just tools and technology
  • Doing social media vs being socially relevant
  • Heartbeat of social media is people
  • How online relationships are similar to offline relationships

Resources mentioned: 

social zoom factor podcast

How to Subscribe to Social Zoom Factor Podcast 

2017-02-08T00:33:58+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

One Comment

  1. Latisha Poulard August 27, 2014 at 10:39 am

    I think driving home that being actually “social” and human on social media is an important key for building relationships and your business. Thanks for your wisdom and podcast. I’m a new subscriber and I’m catching up on your episodes!

Leave A Comment