Stop the Interruption Marketing and Start Delivering Value!

social business interruption marketingTimes are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today.

It's clear there is not a need to send mass numbers of tweets or Facebook updates to fill space.  The social inter webs are tearing at the seams with an overwhelming amount of noise. It's getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.

It's not about pushing content to the masses as fast as we can and hoping we get eyeballs, ears and mindshare. Hope is not a strategy, nor is spam.

Smart marketers are quickly learning they must stop the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline.

In this episode of the Social Zoom Factor podcast, I help you do a reality check on if you are interrupting conversations versus providing value. We'll dig into tactics and strategies to identify such negative strategies and transition to an approach that will deliver much higher result for both you and the members of your social media communities.

Episode Highlights: 

  • Interruption marketing defined
  • Acknowledging if you are guilty of interruption marketing
  • How to quit interrupting and start providing value
  • The difference between value and noise
  • How to talk with your audience, not at them

Resources mentioned: 

social zoom factor podcast

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. Stephan Hovnanian August 12, 2014 at 8:47 am

    More companies especially those in traditional industries need to hear this, thanks Pam!!

  2. August 15, 2014 at 7:11 pm

    Thanks Pam Moore,
    The most important as you say is to “focus on delivering value, meaningful conversation” – providing helpful information, resources, support, and generally things people need to make life better.

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