You Can Not Own Your Audience!

social media controlCan an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?

The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them.

It is more about communicating and engaging WITH other human beings versus communicating TO them.

Instead we should be inspiring, energizing and influencing conversation. The focus should be on value, context, relevancy and giving, not control.

In this episode of Social Zoom Factor podcast I discuss very openly my thoughts on attempts at controlling and owning your audience.

Episode Highlights

  • Can an audience or community be owned?
  • Relationships are controlled by the people within your community, not just by you.
  • The importance of respect in nurturing communities.
  • The importance of communicating with human beings versus at them.
  • Your audience has an audience of audiences
  • How spamming your audience and connections destructs trust and relationships from ever starting.

Supporting Resources

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

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