Everything you tweet, post, pin, say and do is a representation of your brand.
Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?
Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand.
Instead, brand and organizational leadership should be focused on investing in employees as human beings. They should be training them, empowering them to be loyal brand evangelists!
In this episode of the Social Zoom Factor podcast I share with you exactly why I do not believe your tweets are your own and that they have a direct impact on the perception of the brand for which you are associating yourself.
Episode Highlights
- Why Your Tweets are Not Your Own
- Everything you do online is a representation of the brand you work for
- The importance of an employee brand advocacy program
- Social media will reveal your organization from the inside out before transforming it
Supporting Resources:
- How to Develop a Social business Strategy and Plan (white paper)
- Talk Human to Me (email subscription series)
- Brand Humanization in a Nutshell (episode 5)
- The Social Employee: How to Ignite Your Employees as Brand Advocates (episode 15)
- How to Manage Social Media Risk (episode 13)
