Your Tweets are NOT Your Own

your tweets are not your ownEverything you tweet, post, pin, say and do is a representation of your brand.

Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?

Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand.

Instead, brand and organizational leadership should be focused on investing in employees as human beings. They should be training them, empowering them to be loyal brand evangelists!

In this episode of the Social Zoom Factor podcast I share with you exactly why I do not believe your tweets are your own and that they have a direct impact on the perception of the brand for which you are associating yourself.

Episode Highlights

  • Why Your Tweets are Not Your Own
  • Everything you do online is a representation of the brand you work for
  • The importance of an employee brand advocacy program
  • Social media will reveal your organization from the inside out before transforming it

Supporting Resources:

social zoom factor podcast

How to Subscribe to Social Zoom Factor Podcast 

2017-02-08T00:33:55+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

4 Comments

  1. Marketing Bees September 20, 2014 at 5:55 am

    That’s right, there are not. Even though some people would think their private profiles are intended for personal purposes and thoughts that’s just not right. If you share some inappropriate content that will also reflect on your business page as you are the face of that business.

  2. thoroughlygood September 22, 2014 at 4:14 am

    They are your own tweets. The message “these are my own” is a generic disclaimer which puts the onus on the reader to take personal responsibility for interpreting the tweets in the way in which they were intended. The disclaimer also helps the tweeter maintain a sense of independence which in turn helps develop and maintain a distinctive and authentic voice on his or her’s own account. By all means encourage personal responsibility, but don’t strive to encourage that person to be your mouthpiece on social media. Such a strategy is doomed to failure.

  3. […] Everything you tweet, post, pin, say and do is a representation of your brand.  […]

  4. […] Your Tweets are NOT Your Own – pammarketingnut.com […]

Leave A Comment