CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

social employee brand advocacy plan skin in the game

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal road blocks?

Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground?

A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.

If you want real results with your employee  brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game.

You must earn their buy-in, support and belief in your program. You need to ensure them they are part of something that is bigger than themselves and what you or them can do alone.

Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.

Podcast Episode Highlights

  • Why commitment from the c-suite is imperative
  • Why buy-in from middle management and directors is important
  • Why employees must have skin in the game

Supporting Resources:

social zoom factor podcast

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

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