Stop Listening to Social Media Gurus and Build Your Own Plan!

social media guru consultant expert There is definitely not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.

You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists.

They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one social network over the other. In addition you can find a ton of advice on how to become a social rockstar overnight with their magic social media pill for a low price of $49!

There is a hard reality you must understand. You need to quit building your strategy based solely on the advice of social media gurus and scientists.

Why you ask? Because you need to build your own plan that supports the needs of your audience and your own business goals and objectives. These gurus we are referring to do NOT know your audience, your business or your goals and objectives.

In this episode of the Social Zoom Factor podcast I explain why you must stop taking the advice of gurus as the social media gospel and why you need to roll up your sleeves and get to work building your own plan.

Episode Highlights

  • Why you must stop basing your social media strategy on guru advice
  • Why you must build your own plan
  • Two case studies showcasing why the guru advice does not always drive desired outcomes
  • Why there is no replacement to knowing your audience


Supporting Resources:

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. Maritza Diaz October 8, 2014 at 11:01 am

    I completely agree with this post. I’ve been thinking the same concept! We ALL get tips from each other and creating our unique plan is ideal. Sharing this post… Thanks for this post!

  2. Marketing Bees October 8, 2014 at 5:22 pm

    I completely agree with you Pam. Maritza said pretty much everything I wanted to add so I will say just one more thing “You are the one that best understands your business so try to figure it out by yourself, there are all kinds of useful tips on the internet, you just need to find them.”

  3. chrismarklee October 18, 2014 at 10:49 pm

    I agree totally. I use a Facebook business page to trget to local customer base. I grew up in this town. My family name has value here. I am very low key on Facebook.

    Owner CEL Financial Services

  4. Leslie L Denning May 19, 2015 at 12:32 pm

    Hi Pam. This is the first time I’ve been to your blog. I love it!

    There are so many people saying so many different things that my head spins. I have found that consistently being there is one of the most important ‘to do’s’ in social media. Thanks for sharing your thoughts on this topic.

    All the best,

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