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Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?
Failing to take time to plan is planning to fail when it comes to social media, business and marketing.
Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place.
It's like going fishing in the back yard pond hoping to catch a shark with a Barbie fishing pole. You are looking in the wrong place, have the wrong tools and no real plan how to land the big one, let alone even catch some bait fish.
In this episode of the Social Zoom Factor podcast I share a healthy dose of some tough love. It's time for all marketers, new and experienced to stop the stupid marketing. It's time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective.
Episode Highlights
- Why marketers must stop stupid marketing now!
- Why failing to plan is planning to fail
- Why planning to fail is like fishing in the back yard pond for a shark with a Barbie fishing pole
Supporting Resources:
- Audience Analysis Worksheet
- 10 Tips to Stomp Random Acts of Marketing (white paper)
- 8 Steps to Develop a Social Business Plan (white paper)
- 5 Reasons Marketers fail using social media (episode
- 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28)
- How to Build a Social Business Strategy & Plan (episode 14)
- How to Build a Social Business Strategy & Plan (white paper)
- Brand Humanization in a Nutshell (episode 5)
The new shiny object is always more alluring than working the fundamentals.
I love the fishing in your backyard example you use. The analogy that comes to me is the way I worked my way into the top 1% of the ranked players across the nation who play Madden Football on Sony Playstation 4.
No one wants to practice this game. They just want to jump into games, wing it, and then hope they luck into getting matched up with an opponent who is worse than they are. Or worse, they cheat with software hacks that give them the edge.
That’s the path of the majority of Madden players. Madden has an amazing skills training platform built into that I’ve logged no less than 500 hours on. The result: I’ve gone from someone who hadn’t played video games since I was a child… to beating some of the best Madden players on the planet in less than a year.
Until I was willing to put in work on training on the fundamentals of football, I was garbage and I deserved to lose.
The same thing applies to my business. Until I was willing to master the fundamentals of figuring out who my perfect prospects were, putting myself in front of my perfect prospects, putting a compelling offer together that would appeal to this specific perfect prospect, and then putting together a no-frills, no B.S. sales presentation that states here’s what I’ve got, here’s what it will do for you, and here’s what to do now.
Anyone who is willing to master the above fundamental will have the easily obtainable advantage over all of their competition. Those who cheat or are too lazy to do so will relegate themselves to struggling.
I thank you Pam for such a valuable reminder of what it takes to succeed. :)
Thanks for sharing.Alexander McQueen