The #MillennialMarketer has Arrived. Now What? #GetRealChat Live from #AdobeSummit Mar 10 3pm mt
Time for you to welcome your new marketing team member, the millennial marketer. These new millennial marketers are currently aged 19-36 and have a population of 76.7 million, larger than baby boomers.
Millennials are diverse. They value happiness, passion, diversity, sharing and discovery. They want their employers to invest in them, and many value personal development over pay.
They aren't going to get excited about your latest fancy media plan. Instead, they care more about what you do versus what you say. They want to see the action behind the words, the delivery in a human way of your value proposition.
Are they really different from other generations? Or do they simply have the simple mindset many of us have to be social, adopt new technology and use it to drive value in both our life and business? It is really a generational mindset or more of a social and technology mindset?
Do you know what they need and want from you? Do you know how to best fit them into your organization for maximum success for the business, your existing team and your new millennial team member?
Do you really know who this new millennial marketer is who is now sitting on the other side of the table at your corporate marketing meeting or driving your largest marketing campaign of the year? If you don't know them, you better figure out what inspires and motivates them and quick.
Don't just sit there waiting for the millennial to walk in your door and be disappointed when they walk right back out because you couldn't inspire, connect and activate them to do their best for you, your organization and themselves.
Join the Conversation
We are pleased to announce the kickoff of a series of discussions on the Millennial Marketer. The first is in partnership and is sponsored by Adobe and will be a Twitter chat hosted live from the #AdobeSummit event in Salt Lake City, Utah on March 10th.