Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake.
When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community). You can exponentially increase the reach of your content within seconds when it is shared. Social media amplifies this like we have never seen with any other communication medium or platform.
Unfortunately even many smart and social savvy marketers have no clue how to truly produce content that is shareable. It's not just about having the right share buttons on your blog or website or begging people to retweet. it comes down to trust, value, context and relevancy.
Many marketers are spending loads of time creating content but find that their content is still not being shared? Many new clients come to us with these problems and can't understand why their content is still sitting on or within a silo that nobody knows about but them.
The truth is there may very well be solid reasons that your content is not being shared. Ask yourselves these questions…
Do people trust you and your brand?
Are you selling too hard versus focusing on establishing relationships?
Are you providing real value?
Does your content help people solve real problems?
Does your content have a purpose other than to sell more of your products or services?
Is your content easily understood by your readers, listeners or viewers?