Many digital marketers scramble and fight for attention every day to get their message heard on the social networks. Some of them even start depending on spammy marketing and social media tactics such as tweeting 24 hours a day with automated tweets, automated direct messages, blasting Facebook business pages with too many updates, constant cat photos and word puzzles.
They often dilute their brand with these silly tactics when they could be increasing brand equity and building a thriving community who is on the edge of their seat waiting for every word they say.
There is also another group of smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them.
Unfortunately many business leaders and even smart marketers don't understand the value of email marketing. They don't know how to integrate email marketing into their programs and business. They don't know how to grow an email list and write off email marketing all together.
Did you know that 88% of B2B marketers cite email marketing as their most effective lead generation tactic?
If you are not using email marketing to inspire, connect, delight, entertain and serve your audience you are truly missing out on opportunities to grow your brand and business.
Take a listen to the 141st episode of the Social Zoom Factor podcast to learn 10 tips to grow build and nurture your email list. These are the exact same tactics we have used to grow our list from 12,000 to over 50,000 people over the past 18 months!
Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
In this 30 minute podcast you will learn:
- Why digital marketers can not ignore email marketing
- 10 Ways to grow your list by 400%
- Important foundational elements to implementing email marketing
- How to choose an email marketing service provider
- How to integrate email marketing with your other marketing tactics
- How to integrate social media to grow your email list
- How to leverage the new call to action button on Facebook to grow your list
- How to organically attract your ideal customer with relevant, contextual content
- Importance of managing the entire conversion funnel, end to end
- Importance of end to end user experience
Supporting Resources:
- Social Media Agency Zoom Kit
- Email Marketing is Not Dead (episode 8)
- 10 Ways to Activate Your Audience (episode 124)
- 10 Ways to Monetize Your Blog & Digital Platform (episode 116)
- Digital Marketers Must Learn to Lead and Say No! (episode 114)
- You Are the Media: 10 Reasons You Need a Blog (episode 111)
- Audience Analysis Worksheet
- Steps to Develop a Social Business Plan (white paper)
- How to Add Call to Action Button to Facebook Business Page (video tutorial)
Recommended Products & Services Mentioned:
How to Subscribe to Social Zoom Factor Podcast
* We may receive a commission from your purchase of these services. Note, we do not recommend these services to simply make money. We recommend them as we know they will help you zoom your business and your life!
