10 Tips to Increase Online Sales by Inspiring, Educating & Helping Customers Buy From You

social selling increase sales with social media digital marketing

Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world how great their business is and beg them to make a purchase. Though you may see many new marketers to the online and social world fall to spammy tactics, they don't usually last long.

Your website, blog, Facebook page, Twitter profile, YouTube channel, Instagram page, Blab conversations, Periscope sessions and Pinterest boards all create opportunities for you to inspire, delight, connect, entertain and inform your audience and readers.

With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.

If you have not thought about using your online digital and social assets to inspire, engage, entertain and inform then you should. How are your sales? Are they hurting? Maybe you should look at the content you are sharing? Is it really helping your audience want to buy from you? Are you truly helping them make a decision to buy? Or are you leaving them confused or maybe even pushing them away to your competition because you are all about yourself.

Take a listen to the 164th episode of the Zoom Factor podcast for 10 Tips to help your online community and audience buy from you.

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 25 minute podcast you will learn: 

  • 10 tips to help your online audience buy from you
  • Why you should serve more than you sell
  • Why you need buyer personas
  • Why you must know your ideal customer demographics, psychographics and preferences
  • Why first impressions are so very important
  • Why you must have a brand foundation and message architecture
  • The importance of testing varying forms of media such as audio, video and text
  • The importance of articulating clearly who you are, what you do and WHY
  • Why you must share HOW you do what you do to help your ideal customer
  • Why the first, last and every brand touch in between matters
  • Why you should be a connecter of value, knowledge and people
  • The importance of inspiring action
  • How to choose a call to action that can help increase sales
  • Letting your audience know what the next steps are to engage with you


Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation

social_zoom_factorHow to Subscribe to Social Zoom Factor Podcast 


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

One Comment

  1. marc zazeela September 4, 2015 at 3:36 pm

    Some folks think about ways to motivate their customers. I think it makes more sense to inspire them to buy!

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