10 Content Marketing Ideas to Rock Your Business in the Inspiration Age
Welcome to the inspiration age, where smart and savvy social and digital marketers know they must connect with their audience, community, readers, listeners, and viewers in authentic, human, and relevant ways.
Many business and marketing leaders feel completely overwhelmed in trying to stay up to speed on the latest trends, platforms, features, and never ending changes with social media and digital marketing best practices, tools and technology.
It's no surprise that even the most social and content savvy marketing leaders find it difficult to keep up with everything including creating compelling, relevant content that will inspire, delight, entertain and educate their audience. They have good intentions and know they need to provide value. However, finding the time is an entirely different story.
As a result many overwhelmed marketers unfortunately resort to sloppy, irrelevant content that looks. smells and feels like everything their competitors are providing. It clearly lacks the unique factor and is often far from inspiring or valuable.
These cookie cutter blog posts, podcasts, presentations, webinars, and even live stream videos all start to sound and read the same. It's like everyone is reading and writing from the same exact play book. They know they are starting to sound like a broken record. However, given the overwhelm they continue down the path of the status quo. It's almost a guarantee they wind up scratching their head thinking… “hmmm I wonder why my content isn't delivering value!?”
Creating content that inspires and connects you with your audience doesn't have to require a PHD in rocket science or master of the shiny object syndrome. With knowledge of your audience and a creative mindset you can easily create a content calendar and framework jam packed with value, inspiration and helpful knowledge to keep your audience and community coming back for more. If done right you can absolutely leverage content marketing to attract your ideal customer, increase brand awareness and achieve your top business goals.