You Can't Buy Brand Advocates or Social Media Friends

It's not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes.

You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you.

Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it's up to you to invest in relationships that will help you earn trust, advocates and loyal customers.

Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again.

Bottom line, the best relationships take time.

Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

Be sure to subscribe to this entire brand new series, on iTunes, Stitcher or SoundCloud!

In this 30 minute podcast you will learn:

8 strategies and tips to build loyal tribes of brand advocates
Importance of setting goals, objectives and defining your roadmap for success
Embracing the know, like, trust and pay factor
Why you must know your audience
Tips to nurture relationships using social media
How to convert more business to sales
Importance of focusing on loyalty, not just quick wins
Why you must be patient and invest in relationships for the long term

Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Get Fit Social and Digital Business Series

How to Subscribe to Social Zoom Factor Podcast

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