5 Reasons Your Social Media Marketing Program is Failing


5 Reasons Your Social Media Marketing Program is Failing

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment.

The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business.

In this episode of the Social Zoom Factor podcast I share 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives.

Episode Highlights

  • 5 Reasons why marketers fail using social media
  • Why being unprepared and lacking an understanding of the social ecosystem impacts business result
  • Why being impatient can be disastrous to your social media planning and execution
  • The importance of understanding your customer
  • The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community


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Check out our new comprehensive online social media and branding training academy, the Social Profit Factor, that will help you tap into the power of social media to grow your business. We'll help you create a social media strategy and plan to drive real results for your business within 30-60 days!  Sign up now and stop wasting time. Start focusing on the actions and strategies that will bring real results!

Need us to help train your team? Give us a shout and let's get a custom workshop schedule for your organization. Increase sales by generating more leads using social media to nurture relationships.

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2017-06-12T13:06:07+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

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