Why You Need an Integrated Digital Marketing and Social Media Plan
Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate.
No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control.
Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change.
Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.
Years ago businesses had more control over how they communicated with their prospects and customers. They could choose direct mail, email, phone or a one to many such as television and radio.
Today times are changing. Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. For example, when Facebook launches a new Messenger feature, a brand's clients are wanting to communicate with them using the new feature before the brand hardly knows what the feature is.
This leaves us with the question… how do you keep up? How do you achieve real results online? The answer is that you must plan your work and work your plan.
Social media can not live in a silo. It's not a band-aid for a business with problems. It needs to be integrated with other digital and marketing programs. Most importantly it needs to be based on and aligned to business goals where it can make the greatest impact.
If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success. There is no way around it. If you want to succeed in business today you need to plan your work and work your plan.
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In this 25 minute podcast you will learn:
Why you can't skip the planning process
Why if you want to succeed in business today you must have a plan for your digital and social marketing
Importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing
Why Random Acts of Marketing (RAMs) can kill your marketing results
Avoiding Random Acts of Marketing (RAMs)
Acknowledging you don't know your customer or standing in market place
Identifying your unique value proposition and positioning in the market
Setting goals for where you want to take your brand, market position in the next 30-18 months
How proper planning helps you be more agile, more proactive vs reactive
Building a human brand requires proper planning, research of your audience and how you can connect with them