Who Are You? The What, Why and How to Develop Your Personal Brand
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.
We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well.
When a new potential client contacts us to do business, the first place go to learn about them is the internet. We will start with a Google, Facebook or Twitter search. We then immediately click through to LinkedIn.
In a matter of seconds we can find out who the person is and if they are who they said they are in the contact form. We can find out where they work now and where they have worked the past 10 – 20 years. We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on.
Yes, you may be sitting there reading this and think… “Pam, you will never know that about me because I will never post all of that information.”
I want to ask you why? Why would you not want me to find out the best information about you? Why not ensure your digital persona is a true representation of who you really are?
Plus, even if you choose to not share much of this basic information, it's still available via other sites and people you associate with. Your name, photo, family information, associations and more will appear in a simple search via other people and organizations you are associated with. When other people and organizations take photos of you, post the information the their social channels, it becomes public.
It is becoming a requirement , not an option to develop your personal brand. If you want to be trusted and rise above the noise you must connect with people as a human being, not just a logo.
Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself. It is also not just a matter of using the right tools to make your videos look good or learning how to play the newsfeed algorithms on all of the top social networks. It's not a matter of tricks.
How to develop your own personal branding strategy
Why you must be self aware of your strengths and weaknesses
Why personal branding is a requirement, not an option
Why you must stop excuses and start building your personal brand today
The difference between authenticity and transparency
Why you must know who you are and what you stand for
Why you must know your audience and what they need from you
How to be aware of your digital body language
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Need us to help train your team? Time to take your sales team, ambassadors or even executives to the next level with a personal brand? Give us a shout and let's get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media to nurture relationships.