Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam moore keynote speaker on branding, ai, personal branding, and growth mindset

Pam Moore

Facebook advertising boosted post when to boost post for business

 

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. There are definitely pros and cons to using the Facebook boosted post ads.

Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following:

  • Clear explanation of the Facebook boosted post
  • Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options
  • Pros and cons of using the Facebook boosted post
  • When and how it is appropriate to use the Facebook boosted post
  • How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post
  • How to set yourself up for success with Facebook advertising
  • Tips to best use the Facebook boosted post for the highest return on your investment possible

This Social Zoom Factor episode is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?”

Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunesStitcher or SoundCloud!

Need more help? Social Profit Factor Training Academy and Marketing Nutz Can Help! 

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor, that will help with you master Facebook marketing and also develop your audience based social media, branding and digital marketing strategy and plan. Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Need help training your sales team or marketing team on the power of audience marketing, social media or social selling?  Give us a shout and let's get a custom workshop schedule for your team. Increase sales by generating more leads using social media to nurture relationships.

Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunesStitcher or SoundCloud!

Supporting Resources:

Social_zoom_factorHow to Subscribe to Social Zoom Factor Podcast 

Hostgator save 50 percent coupon social zoom factor listeners

Will AI replace white-collar jobs?2026-02-17T02:43:23-05:00

AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.

What kind of jobs are most at risk from AI?2026-02-17T02:43:53-05:00

Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!

How should professionals prepare for AI disruption?2026-02-17T02:44:49-05:00

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

Is AI a threat to human creativity?2026-02-17T02:45:05-05:00

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

What does leadership look like in an AI-driven workplace?2026-02-17T02:45:18-05:00

Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.

Go to Top