The Power of Facebook Marketing in 2018 is Real. Are you Ready?
Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes?
2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!
Did you know that according to Statista, 53% of U.S residents use Facebook several times a day? On average, users access Facebook eight times per day. I'm not surprised. Are you?
The power of Facebook for businesses big and small in 2018 is real. It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The key is that they must research and understand their audience and ultimately continuously learn and optimize how they can leverage Facebook to find, inspire, connect with and help grow the lives and businesses of their dream customers.
The truth is Facebook marketing is not easy. Facebook marketing requires knowledge in marketing strategy, branding, visual marketing, video creation, content marketing, data analysis and the list goes on.
The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Just as soon as you think you have your savvy marketing hands around a Facebook marketing strategy, things shift right underneath your social feet.
However, the continuous change shouldn't stop you from planning, learning and continually optimizing for better ROI. The brands and marketers who win on platforms such as Facebook are those that go the extra mile. Marketers who are continuously learning, growing and digging deep into unique strategies and tactics for which they can not only stand out from the crowd, but how they can work more efficiently and connect with their audience in authentic, meaningful and human ways.
So where do you start? Are you ready to ensure your Facebook business page is ready to deliver real value and measurable results in 2018? If you answer yes, then you definitely landed on the right blog post today.
Facebook Marketing in 2018 Webinar: Trends + How to Conduct a 10-Point Audit
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