Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

conversion rate optimization factors impacting sales

 

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales. It is simply that they don't know how. They think it's too complicated and so they as a result fall to “hope” as a strategy for success.

Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve.

In simple terms, CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action.

Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success.

Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate.

Bottom line, conversion rate optimization can have immediate and long term positive impact on business results when done correctly and with clear focus.

Conversion rate optimization requires knowledge of the business target customer such as their behavior preferences, desires, problems and aligning such with solutions to help them solve those problems. CRO also requires knowledge of how to properly build a website, blog, landing page.

In addition, optimizing conversions requires quality content writing of headlines, call to actions, and even button placements. One color used could be throwing off the entire psychology of if a website visitor converts to a sale or not.

If you would like to learn more about conversion rate optimization as well as the factors impacting conversion rate for your business, you have landed on the right blog post and podcast today!

Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: 

  • Conversion rate definition
  • Conversion rate optimization (CRO) definition
  • Why conversion rate optimization matters to your business
  • How to increase sales, leads and ROI with conversion rate optimization
  • 20+ factors impacting conversion rate optimization on blogs, websites and digital platforms
  • Tips to create a landing page that converts
  • Conversion rate optimization testing basics
  • How to determine your call to actions for online visitors (website, blog etc.)

Be sure to subscribe to our entire digital and social media marketing series on iTunesStitcher or SoundCloud!

Supporting Resources:

Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help! 

Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.

You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!

Sign up now to become a founding member.

Need help honing in your branding strategy, architecture, message platform, online presence,  or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and  optimize your digital and social brand presence to achieve your goals. Give us a shout and let's get to work!

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2019-06-04T15:08:05+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

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