Does your business need more leads and sales? Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today!
When was the last time you read an article, watched a video, listened to a podcast or engaged with a piece of content of any format and thought “wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately”?
The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.
The same person or brand likely earned your trust and has a higher level of authority in your mind. Chances are high you will be back to their website, blog, YouTube page, Facebook profile or whatever platform it was you originally found the content, to explore more ways that they can help you!
It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. Many get addicted to the likes, shares and follows. Sometimes the desire for quantity over quality wins out over producing content that provides real value for our target audiences.
If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need more than a content calendar or some amazing visuals. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul.
Instead of chasing shiny social media objects, watching Facebook Live video or YouTube all day, dreaming about the business you wish you had, I challenge you to set the same time side aside and focus on a few pinnacle pieces of content. Focusing on quality over quantity will help set you apart from the status quo and even your toughest competition.
The road is rarely crowded on the extra mile. While others are settling for generic content that looks, smells and acts like the same content everyone else is producing and publishing, you should be taking your content to the next level and developing real solutions to your customers problems. I know you can do it!
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