Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements



Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today?

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose  with your customers, potential customers, audience, community and partners. It is who you are, what you are, why you are in business, where you have been, where you are going, why you are going there, who you have helped, and the list goes on.

Can you answer these questions?

  • What is your brand story?
  • Who are the characters in your brand story?
  • What is the setting?
  • What are the lessons learned?
  • What happened and is happening on the journey of building your brand and business?
  • What differentiates your brand story from your competition?
  • Why did you start your business in the first place?
  • What is your short, medium and longer term vision and mission?
  • How do you do what you do?
  • Who do you help? What have the specific results been to date?

Many marketers struggle with developing and communicating their brand story publicly. They may feel uncomfortable or simply have a hard time pulling it together in a way that they feel comfortable and confident knowing that it represents who they are and what the have to offer the market and the humans within.

If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today!

Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in  your brand story.

In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 30 minute podcast you will learn: 

  • 6 must have content elements of brand storytelling
  • How to create a brand story that helps you earn trust and establish authority
  • Importance of making it easy for people to listen to, watch and understand your brand story
  • Why you must ensure your brand story helps differentiate you from competition
  • Why you must start from the inside out in creating your brand story
  • Selecting the characters (people) to be part of your brand story
  • Why your brand story is not just about you
  • Why you must know your unique position in the market
  • Why you can't be afraid to share your best stuff, including how you do what you do
  • The importance of testimonials and case studies

How to Subscribe to Social Zoom Factor Podcast 

Need more help? Marketing Nutz Training and Consulting Can Help! 

Need help launching a new product or service? Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Our agency, Marketing Nutz can help you develop your strategy inclusive of setting goals,  a brand architecture and brand storytelling and choosing the right tactics that will help you achieve your goals! Give us a shout and let's get to work!

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Before you even think about using social media for business you need to develop your social branding strategy and plan!  Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30-60 days!


Take Action:  Download the ultimate 2020 Personal Branding Guide and Worksheet


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