Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!
A global crisis, pandemic or anything that puts our local and global communities into a state of fear, chaos is scary. As humans it's natural to be afraid.
As a marketer it may be easy for you to want to “give up” during this time. You may be worried you'll be perceived as negative or “look too spammy.”
You may be worried that your tight budget won't cover your needs. You may even be afraid to speak as you don't want to offend anyone.
Here's the thing… your audience needs you. Your customers need you.
Your business, your brand, and you personally can be a beacon of hope. You can be the light of help, kindness and community even during a very dark time in our world.
It is critical that you make the necessary shifts to adjust your strategy, approach, message, engagement tactics and more during a time of crisis. It's your chance to shine as long as you make the right shifts.
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