How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible?
The key to success with content marketing today is that you must do your research first.
The goal is not quantity and mounds of random content. The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.
Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about.
You MUST slow down to speed up and ensure you…
Know your target audience
Know what unique value you can offer
Know how you are positioned in the market
Know what impact you want to make
A little research and planning can go a long way to help ensure you maximize every minute and dollar you spend on the content you create, publish and promote.
20 Questions You Must Answer Before Creating Your Content Marketing Plan