Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan
Have you ever thought about your brand personality?
Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals.
Creating a brand personality that emotionally connects with your audience isn't just about having a catchy tagline or a cool logo. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold.
A brand without a soul is like a person without a heartbeat.
A brand without a soul is like a person without a heartbeat. It may look good on the surface, but it's missing that essential spark that makes it truly special.
Creating a brand personality that emotionally connects with your audience isn't just about having a catchy tagline or a cool logo.
It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts.
Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).
The goal is to separate yourself from the sea of status quo by creating a brand personality that connects with your audience on a deeper, more meaningful level.
What is a brand personality?
A brand personality is a set of characteristics attributed to your brand that make it more human. It is shaped and molded by how the brand acts, what it says and what it looks like. Your brand personality is the living essence of who you are.
Giving your brand personality equals giving your brand something to connect with. Just as humans have different personalities, so do brands.
Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. It's what separates you from others in your industry.
A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside.
Brands can be similar to humans. Think about this…
- A brand has a heart, personality and morals.
- Brand can inspire.
- Brands can connect with other humans.
- Brands can influence thought, emotion and action.
- Brands can never be perfect.
- Brand can make mistakes because brands are made up of humans who make mistakes.
What are key traits of successful brand personalities?
How does a brand personality differ from a brand identity?
Many people confuse brand identity with brand personality.
Where as a brand personality is a specific set of human characteristics that make it more human, a brand identity at the core is the manifestation of your brand personality.
Think of your brand personality as the back-end behind the scenes that is driving the front in brand identity and what the user sees.
Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns.
Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.
I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.
Take a listen to the 271st episode of the Social Zoom Factor Podcast to learn the Top 6 Ways you Can Give Your Brand Personality. Plus I'll teach you proven strategies to unleash your brand's soul and stand out from the competition. You can start implementing these best practices today to increase brand awareness, build thought leadership and grow your business.
In this 20 minute podcast you will learn:
- 6 Ways you can give your brand personality
- What is a brand personality
- 7 Traits of a successful brand personality
- Brand personality vs brand identity – how to easily know the difference
- Introduction to building a more human brand
- Importance of brand humanization
Ready to UNLEASH your brand's inner rebel and create a brand personality that emotionally connects? Here are some resources to get you started. upporting
- 15 Tips to Ignite Your Brand(ebook)
- Personal Branding Guide (guide and worksheet)
- The Top 10 Things You Must Know About Your Customer (ebook / marketing guide)
- Buyer Persona Worksheet (editable templates for b2b and b2c)
- Audience Marketing Prioritization Worksheet
How to Subscribe to Social Zoom Factor Podcast
Take Action: Download my free eBook 15 Tips to IGNITE Your Brand & Stomp Status Quo!