Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing
As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
One area of marketing that has gained significant traction in recent years is influencer marketing. The challenge of identifying and engaging with the right micro-influencers has never been more critical.
That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. The platform even boasts features like an advanced matchmaking algorithm and pre-vetted influencers which save agencies and clients both time and resources that can be allocated to other aspects of their marketing strategies and execution.
The best part is that in contrast to other influencer marketing platforms, Social Cat is specially tailored to the requirements and financial and time constraints of small businesses. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals.
Bottom line, it's a win-win for both the influencer and the brand. Social Cat makes it easy to find one another and collaborate.
Social Cat is like the Tinder for Creators and Brands.
I'm excited to share my Social Cat review with you. Below I have highlighted the key features, pricing and how Social Cat differentiates itself in serving small businesses, agencies and influencers.
For starters, check out their presentation video below; it sums up perfectly what they do.
Joining Social Cat
First impressions are everything. Creating your profile on Social Cat is a breeze, taking 3-5 minutes at most and requiring basic information about your brand, goals, and the micro-influencers you’re looking for.
This information is later used to find tailored micro-influencers for your brand.
Social Cat Review: Main Features
Influencer vetting process
Before being accepted on the platform, Social Cat’s team ensures that every influencer undergoes a thorough vetting procedure to examine their profile and ensure they meet the requirements.
Only the top influencers will be chosen for potential collaborations thanks to the vetting process, ensuring companies receive high-quality content and see a good return on their investment. Many checks are made during the process, including assessing the influencer's follower numbers, engagement rate, and content quality.
The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. Additionally, it shields companies from working with influencers with phony fans or low interaction rates, ensuring they get the most bang for their buck.
Influencer Marketing Matchmaking algorithm
Skip manual searches and reaching out on social media to influencers that usually don’t even reply to you. With its matchmaking algorithm, Social Cat gives your brand exposure in front of pre-vetted creators in your niche.
After discovering your brand on Social Cat, the influencers interested in working with your brand will send a collaboration request alongside a personal message on why they want to work with you.
Once the collaboration request is sent, you can review it and decide if this is a good fit for your brand. As you review the collaboration request, you can easily check the influencer’s social media profiles (Instagram & TikTok), their key metrics, and even previous collaborations with other brands and reviews from them.
Gifted & paid collaborations on Instagram & TikTok
Social Cat is one of the only platforms on the market doing both gifted and paid collaborations with micro-influencers. Gifted collaborations offer an affordable way to work with influencers and integrate this marketing channel into your strategy.
A gifted or barter collaboration works by sending a product out to the influencer, and in exchange, you get one collaboration up and running on social media. Get sales, brand awareness, and user-generated content without breaking the bank. This feature alone is very helpful for small businesses with tight budgets.
The paid collaboration function of this influencer marketing platform is another important aspect. With predefined campaign costs ranging from $25 to $150, this service enables brand owners to work with influencers on a paid basis.
Additionally, the function allows brand owners to select the influencers they wish to collaborate with per their budget, making it an affordable option for small brands with limited budgets.
As a brand, you can opt for any type of collaboration: gifted, paid, affiliate, or a mix of the three. It’s easy to spot which one an influencer does, as the platform informs you about that up front. This helps to save time and most importantly avoid confusion and later potential conflicts.
This influencer marketing platform's messaging mechanism is one of its best features.
The messaging system enables open and effective communication by allowing brands to send messages directly to influencers and vice versa. Companies can communicate with influencers via the messaging system to explain their collaboration details, establish payment terms if necessary, or brainstorm new ideas.
The messaging system also enables brand owners to keep track of previous interactions with influencers, ensuring that all communications are well-organized and accessible.
Content ownership rights
This influencer marketing platform's functionality for content ownership rights is another significant component. With the freedom to use the content in various marketing channels and campaigns, this feature enables brands to hold the rights to the content produced by the influencers they work with.
Brands can use the content on their website, social media platforms, ads, and other marketing materials because they control their rights. With the help of this feature, brands can get user-generated content at a fraction of the cost.
The content ownership rights feature also resolves potential legal problems using unlicensed content. It offers the brand peace of mind with built in extra security by ensuring they have the legal right to use the content produced by the influencers they work with.
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Content upload feature
The opportunity for micro-influencers to upload their content straight to this influencer marketing tool is another fantastic feature. With the help of this functionality, influencers may seamlessly share their material with brands, helping them have all the UGC centralized in one place.
Influencers may simply share their work with companies by uploading material directly to their profile after a collaboration is completed; they can upload both videos and images.
Instagram & TikTok Influencers
This influencer marketing network's capacity to link small brands with Instagram & TikTok influencers is another noteworthy aspect. Particularly among brands that are looking to tap into younger audiences on TikTok.
TikTok has quickly become one of the most widely used social media networks. Working with TikTok influencers is thus a fantastic approach for small brands to reach a larger audience and raise brand awareness.
This platform offers a user-friendly interface that enables brands to look for and interact with Instagram & TikTok influencers that fit their company's target market and values.
The product makes it easy for marketers & brand owners to locate the ideal influencer for their marketing efforts by providing relevant opportunities for brands to pick from.
Many brands fear sending products out mainly because they think influencers can ghost them out and no one can be held accountable.
Social Cat has a built-in reporting feature, where you can open a report if you’re unhappy with a collaboration or if the influencer did not respect the terms agreed upon previously. The customer success team manually monitors the reporting system, and they do all the hard work for you by getting in touch with the influencer and working to get the collaboration live.
Overall, the reporting feature does a great job of keeping influencers accountable for their work and ensuring the agreement is fulfilled.
Social Cat Pricing
Social Cat’s pricing is tailored for small brands that want to work with social media influencers but don’t yet have big budgets. For just $49/month, you can start with Social Cat and look for the right micro-influencers.
Moreover, they offer a 7-day free trial to get a feel of the platform. The free trial involves zero commitment; if you don’t see the value, you can cancel it before it transitions to a paid subscription.
Social Cat Review: Pricing Plans
Start-Up Plan: $49/month
This plan is great for brands that want to get started with influencer marketing campaigns. With this plan, you can get up to 10 micro-influencer matches every month.
Growth Plan: $99/month
This plan is great for brands that want to add more user-generated content, brand awareness, and sales. With this plan, you can get up to 25 micro-influencer matches every month.
It also includes UGC rights ownership – you can use the user-generated content from the collaborations on any of your marketing channels and materials, including ads.
Two dedicated sessions with a Social Cat expert are included in this plan monthly.
Pro Plan: $179/month
This plan works great for brands that are looking to scale their influencer marketing campaigns. With this plan, you can get up to 50 micro-influencer matches every month.
The Pro Plan also includes all the features in the Growth Plan and weekly dedicated sessions with an expert.
No long term commitment!
Social Cat’s pricing plans have no binding contracts. You can cancel the platform immediately if you don’t want to use it. Think of it as a month-to-month subscription service for your influencer marketing campaigns.
Want to learn more about Social Cat? Start a free trial or book a demo with their team.
Social Cat Review – Overall conclusion
After putting Social Cat through its paces, I can attest to the fact that it truly lives up to the hype. Not only does it simplify the process of finding and engaging with the most relevant micro-influencers in the industry, but it also saves valuable time by eliminating the need for manual searches and outreach on social media platforms.
What sets Social Cat apart from other platforms is its focus on catering to the unique needs of both agencies and small business. With Social Cat, marketing professionals can now focus on creating high-quality, engaging campaigns while letting the platform handle the nuances of influencer discovery and collaboration.