IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences?

Are brands falling down when it comes to delivering on their brand promise? How does cross-channel marketing help improve customer service and business results? What are successful marketers and brands doing different? What technology and solutions are helping marketers track, monitor and improve customer service?

Get these answers and more tonight on #GetRealChat at 9pm et with special guest Jay Henderson of IBM. We will be digging in deep to the results of the IBM State of Marketing 2013 Global Survey of Marketers.

#GetRealChat 9pm et 5/28/13:

IBM’s Jay Henderson will be a guest on our #GetRealChat tonight at 9pm et.

Jay is the Global Strategy Program Director, IBM Smarter Commerce. He leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. Jay has more than 15 years experience in multi-channel marketing and customer analytics.

Jay is a veteran on #GetRealChat and a community favorite. I'm certain there won't be a dull moment in this action packed hour on Twitter. We are excited for Jay to share his knowledge and insights as a guest on #GetRealChat.

Download the IBM State of Marketing 2013 Global Survey here

If you have never joined a Twitter chat before, check out this video for step by step directions. Hope to see and tweet you there!

https://www.youtube.com/watch?v=ShC0QODJrTA;list=UUq93o9Jzd2HB0oeKmnxrMvg&index=1

Additional Resources:

Buffer

141 Shares

Will AI replace white-collar jobs?2026-02-17T02:43:23-05:00

Will AI replace white-collar jobs?

AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.

What kind of jobs are most at risk from AI?2026-02-17T02:43:53-05:00

What kind of jobs are most at risk from AI?

Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!

How should professionals prepare for AI disruption?2026-02-17T02:44:49-05:00

How should professionals prepare for AI disruption?

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

Is AI a threat to human creativity?2026-02-17T02:45:05-05:00

Is AI a threat to human creativity?

What does leadership look like in an AI-driven workplace?2026-02-17T02:45:18-05:00

What does leadership look like in an AI-driven workplace?

Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.