IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences?

Are brands falling down when it comes to delivering on their brand promise? How does cross-channel marketing help improve customer service and business results? What are successful marketers and brands doing different? What technology and solutions are helping marketers track, monitor and improve customer service?

Get these answers and more tonight on #GetRealChat at 9pm et with special guest Jay Henderson of IBM. We will be digging in deep to the  results of the IBM State of Marketing 2013 Global Survey of Marketers.

#GetRealChat 9pm et 5/28/13:

IBM’s Jay Henderson will be a guest on our #GetRealChat tonight at 9pm et.

Jay is the Global Strategy Program Director, IBM Smarter Commerce. He leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. Jay has more than 15 years experience in multi-channel marketing and customer analytics.

Jay is a veteran on #GetRealChat and a community favorite. I'm certain there won't be a dull moment in this action packed hour on Twitter. We are excited for Jay to share his knowledge and insights as a guest on #GetRealChat.

Download the IBM State of Marketing 2013 Global Survey here

If you have never joined a Twitter chat before, check out this video for step by step directions. Hope to see and tweet you there! 

Pam Moore

Pam Moore, also known as “Pam Marketing Nut” is more than a dynamic speaker and a seasoned marketer – she's a catalyst for digital transformation and bridge between technology and human engagement. With over 25 years of experience in the industry, Pam stands out as a Top 10 Social Media Power Influencer, recognized by Forbes for her profound impact in digital and social media along with hundreds of other accolades and industry awards. Professional Journey: Pam's journey from corporate marketing roles at GE Capital, Sun Microsystems (Oracle), and Hitachi Data Systems to a thriving entrepreneur showcases her adaptability and foresight in the digital world. As the founder of Brand With Soul, Marketing Nutz and a Former CMO at the Pacific Institute, Pam has consistently driven innovation and transformation, both within organizations and across the industry.

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