Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them?
The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them.
It is more about communicating and engaging WITH other human beings versus communicating TO them.
Instead we should be inspiring, energizing and influencing conversation. The focus should be on value, context, relevancy and giving, not control.
In this episode of Social Zoom Factor podcast I discuss very openly my thoughts on attempts at controlling and owning your audience.
Episode Highlights
- Can an audience or community be owned?
- Relationships are controlled by the people within your community, not just by you.
- The importance of respect in nurturing communities.
- The importance of communicating with human beings versus at them.
- Your audience has an audience of audiences
- How spamming your audience and connections destructs trust and relationships from ever starting.
Supporting Resources
- Social Trust Factor: Igniting Online Results by Establishing Trust and Authority (podcast)
- 50 Ways to Energize Your Audience (white paper)
- 8 Steps to Develop Social Business Plan (white paper)
- Social Media Audience Analysis Worksheet
- Content Editorial Calendar Template
- Stomp Random Acts of Marketing (white paper)
