There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!
One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be.
It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more business. The harder part is figuring out what are the RIGHT steps for you to achieve real results in your business.
In this episode of the Social Zoom Factor podcast I answer two of the top questions I receive in regard to social media and blogging.
Two of the top questions I receive on a regular basis are as follows:
1. Why don't I focus more on blog comments as a top metric for success?
2. Why don't I spend more time on Google Plus as a top priority?
Take a listen to the podcast for the answer to both of these questions! Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
Episode Highlights
- Why I don't over focus on blog comments as a top metric for success
- Why I don't hang out on Google Plus 24/7, 365 days a year
- How I stay focused on top priorities
- Importance of building your own plan that supports your goals and objectives
- Why you must know where your audience is hanging out online
- Why you must know what your audience needs from you
- WHY is the number one question you must answer
Additional Resources:
How to Subscribe to Social Zoom Factor Podcast
One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be.
It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more business. The harder part is figuring out what are the RIGHT steps for you to achieve real results in your business.
In this episode of the Social Zoom Factor podcast I answer two of the top questions I receive in regard to social media and blogging.
Two of the top questions I receive on a regular basis are as follows:
1. Why don't I focus more on blog comments as a top metric for success?
2. Why don't I spend more time on Google Plus as a top priority?
Take a listen to the podcast for the answer to both of these questions! Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
Episode Highlights
Additional Resources:
How to Subscribe to Social Zoom Factor Podcast
AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.
Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!
Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.
Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.
Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.
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