How Much Time Should You and Your CEO be on Twitter?

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?

Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?

As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks?

Should your CEO, CMO and other executives even be on Twitter?

If these are some of the questions you have, tune into this episode of the Social Zoom Factor podcast as I answer them for you.

In this “Get Real” style of podcast today I lay it out there for you in plain english and tell you exactly what I think on these important questions I have been asked by business leaders across the globe hundreds of time.

In this 15 minute podcast you will learn:

Should your CEO be on Twitter?
What is the right amount of time to spend on social media?
How much time must you spend online to be an expert?
Why engaging all day on the social networks is not a requirement to be a professional in online marketing or social media
Why there is only one way to do social media and that is the way that works for you and your business

This is the fourth in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

Supporting Resources:

Audience Analysis Worksheet
Influencer Marketing in a Nutshell (episode 96)
Influence the Influencer -Co-Created Content in a Nutshell (Episode 97)
Are You Really Influential? Social Influence in a Nutshell (episode 98)
Content Marketing in a Nutshell (episode 50)
How to Develop a Content Marketing Framework and Plan (episode 7)
Social media and Influencer Marketing Launch Strategies (episode 35)
The Social Employee: Ignite Your Employee to Brand Advocates
8 Steps to Develop a Social Business Plan (white paper)
How to Build a Social Business Strategy & Plan (episode 14)
Brand Humanization in a Nutshell (episode 5)

How to Subscribe to Social Zoom Factor Podcast

Buffer

337 Shares

Will AI replace white-collar jobs?2026-02-17T02:43:23-05:00

Will AI replace white-collar jobs?

AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.

What kind of jobs are most at risk from AI?2026-02-17T02:43:53-05:00

What kind of jobs are most at risk from AI?

Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!

How should professionals prepare for AI disruption?2026-02-17T02:44:49-05:00

How should professionals prepare for AI disruption?

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

Is AI a threat to human creativity?2026-02-17T02:45:05-05:00

Is AI a threat to human creativity?

What does leadership look like in an AI-driven workplace?2026-02-17T02:45:18-05:00

What does leadership look like in an AI-driven workplace?

Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.