Social Media's Impact on Corporate Identity and Influence Keynote Slide Deck

Is your business really ready to stand above the social media noise and drive real business result in 2015 and beyond?

It’s time to get real and acknowledge that social media is not just about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working.

It's time to combine both strategies and tactics you can implement immediately to help you plan, set goals, measure and leverage social media to drive real business, increase brand awareness and ignite loyal brand evangelists.

It's time to stop the stupid marketing. It's time to get back to basics while also taking the time to be strategic, set goals, prioritize objectives and implement a plan to achieve them.

I recently delivered a keynote presentation at the Social Media Strategies Summit in Las Vegas, Nevada.

Below is a copy of my presentation deck as well as the key take aways.

Key takeaways include:

What it will take for businesses to zoom turbo in 2015
How to work with Influencers to maximize marketing efficiencies and business results
Tapping into the power of the OPC (other people’s content and community)
Humanizing your brand and igniting employees as brand evangelists
Developing a co-created content power hub that ignites relationships and thought leadership

Social Media's Impact on Corporate Identity & Influence – Social Media Strategies Summit Keynote Presentation from Pam Moore

Buffer

288 Shares

Will AI replace white-collar jobs?2026-02-17T02:43:23-05:00

Will AI replace white-collar jobs?

AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. The power of AI is mind and machine working together.

What kind of jobs are most at risk from AI?2026-02-17T02:43:53-05:00

What kind of jobs are most at risk from AI?

Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting!

How should professionals prepare for AI disruption?2026-02-17T02:44:49-05:00

How should professionals prepare for AI disruption?

Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable.

Is AI a threat to human creativity?2026-02-17T02:45:05-05:00

Is AI a threat to human creativity?

What does leadership look like in an AI-driven workplace?2026-02-17T02:45:18-05:00

What does leadership look like in an AI-driven workplace?

Leadership becomes more human, not less. As automation increases, trust, clarity, and accountability matter more. Leaders must guide teams through change, reduce fear, and align technology with purpose. AI may scale execution. Leadership scales belief.