If you had told me a few weeks ago that I’d be “arrested” by AI, I would’ve laughed.

But Sora had other plans. 😂🚓🔥

What began as a simple Sora AI video storytelling experiment spiraled into a full-blown cinematic moment — complete with neon handcuffs, police drones, and my AI-generated Frenchie Marketing Team storming the scene demanding “data-driven evidence.”

Totally normal behavior around here.

The wildest part?
This unexpected storyline ended up reigniting my creativity in ways I didn’t see coming… and it delivered powerful lessons for brands, creators, and anyone navigating the new world of AI-powered storytelling.

The Spark: A Moment of Play That Turned Into Something Bigger

Two weeks ago, I wasn’t trying to make a statement. I wasn’t shooting for virality. I wasn’t engineering a campaign.

I was just playing. Testing Sora 2. Exploring ideas.

It was invigorating to give myself permission to create for joy — not for performance.  I was in flow and it felt so good.

Then everything took on a life of its own.

One of the Frenchie Marketing Universe stars — from the Sora video that unexpectedly hit 1.6 million views and helped spark this entire AI storytelling adventure.

• One Frenchie video hit 1.6 million+ views

• Another video crossed 200,000

• People started choosing “their Frenchie”

• Comments turned into lore

• Lore turned into world-building

• A whole universe emerged

Somewhere between a bulldog mispronouncing analytics terms and another dropping a stack of papers, the story began writing itself.

This wasn’t content anymore.

It was a narrative.
It was energy.
It was connection.

And audiences felt it.

And it all happened in the span of approximately 10 days… and over a holiday weekend!

🎬 How Sora AI Video Storytelling Became a Creative Universe

I didn’t plan characters.
I didn’t map roles.
I didn’t storyboard a thing.

I just kept following the spark — and the spark kept growing.

Here’s what this experience reminded me:

1. Joy is contagious.

People feel your energy in your work.
When you’re having fun, it shows — and it invites others in.

This entire universe grew because joy was baked into the creative process.

Joy is the new SEO. Mark my words. And AI Video Storytelling is the future of marketing my friends.

2. Story beats everything.

Strategies shift. Algorithms evolve.

But story? Story shifts thinking. Story connects. Story moves hearts and minds.

Story endures.

Sora made it easy to bring characters to life, but the connection came from the storytelling.

3. Soul + AI beats AI alone.

Anyone can type a prompt. Almost no one can infuse it with heart.

The Frenchie Marketing Universe didn’t resonate because it was technically perfect.

It resonated because it was human, playful, unexpected — alive.

AI can amplify creativity, but it cannot replace the soul behind it.

The power of AI is in the partnership of mind and machine — both of them working together.

4. Imperfection makes it memorable.

A Frenchie dropping papers…
A mispronounced word…
A chaotic moment with no logical reason…

These became audience favorites.

Perfection is forgettable.
Personality is unforgettable.

 5. Creativity is a business strategy.

This wasn’t efficient.
It wasn’t strategic.
It wasn’t optimized for KPIs.

But it brought:

🔥 Millions of views
🔥 New dream clients
🔥 Re-energized visibility
🔥 A creative breakthrough
🔥 A community that leaned in

Sometimes the most profitable thing you can do is create something that feels alive.

The Moment I Realized I Was Finding Myself Again 💛

I’ve spent 25 years helping brands find clarity, confidence, and connection.
I love that work deeply.

But somewhere along the way…I stopped creating for me.

I became efficient.
Responsible.
Predictable.
Strategic.

And I lost the spark that started it all.

This silly, chaotic, heart-filled Frenchie universe brought me back to myself.

Sora opened the door.
My creativity walked through it.
And my audience said, “More of this. More of YOU.”

The version of me who built brands with intuition, soul, storytelling, and just the right amount of mischief?
She’s back.

And she’s not leaving anytime soon.

Lessons for Anyone Exploring AI and AI Video Storytelling

If you’re experimenting with Sora or any AI storytelling tools, here’s what I hope you take from this:

✨ Follow your curiosity
✨ Lead with joy
✨ Let your personality be visible
✨ Build worlds, not posts
✨ Blend soul + strategy
✨ Give people something to feel

The future of marketing isn’t about producing more content.
It’s about creating moments that resonate — and universes people want to return to.

When you give yourself permission to explore, you awaken a part of your spirit that has been waiting for you — the part that dreams boldly, imagines freely, and creates without fear of judgment.

Play isn’t a distraction from the work. Play is the gateway to the work your soul has been wanting to do. It dissolves limitations, opens your mind, and reconnects you with the deepest, most human parts of who you are.

This whole experience reminded me that AI isn’t here to dim our light — it’s here to magnify it. To take what we feel, what we envision, what we dare to imagine… and help us bring it to life with more clarity, more speed, and more soul than ever before.

I haven’t been this inspired by technology in decades, and I can feel something sacred happening: a creative awakening for anyone willing to step into it.

AI is not going to replace you. But it will elevate the people who lead with curiosity, courage, and heart. The ones who aren’t afraid to show the bloopers, the drafts, the detours — the raw, real moments that make us human. The future belongs to creators who choose wonder over worry, exploration over perfection, and soul over metrics.

So don’t try to keep up with the machines. Lead with what only a human can offer. Your intuition. Your imagination. Your story. Your energy. Your soul.

Because in a world where AI can generate infinite content, the rarest and most powerful thing will always be a creator who makes people feel. And that — more than anything — is what will set your brand apart and set the standard for the future.

BONUS: Watch the Rock Star Video — When AI Turned a Tech Event Into a Full-On Concert 🎥

Just when I thought the Frenchie Universe had reached peak chaos… Sora and I decided to turn a simple AI event into a full-blown rock concert.

Suddenly I’m onstage — hair blowing, guitar shredding, the spotlight blazing — and who’s beside me?

Mark Cuban.
Sam Altman.
And Jake Paul.

All of us dressed like ’90s rock legends, head-banging in perfect rhythm like we’ve trained for this our entire lives.

And then it happens.

Cuban drops the guitar, raises his hands, and LAUNCHES himself off the stage in a full stage dive — and the crowd catches him like he’s the rock idol they’ve been waiting for.

Sam Altman is smashing chords on a glowing neon guitar.
Jake Paul starts a pyro show I definitely did NOT authorize.
The Frenchies are working security, trying (and failing) to maintain control.

And me?
I’m in the middle of it all, laughing, rocking out, and wondering how on earth AI decided this was the next logical chapter of my life.

It’s absurd.
It’s over-the-top.
It’s creative chaos at its finest. On one hand it felt crazy. On the other it felt so organic, so natural, so me.

And honestly?
It might be one of my favorite things Sora has ever generated.

👉 Watch the Rock Star Video here — and enjoy the madness.https://youtube.com/shorts/eSKEHMco1tI?si=alfPb16jypSQwJA2

This is where the universe goes next — and trust me, it only gets better from here.

Final Thought 💛

If this made you smile — good.

Marketing should make you feel something.
And joy might just be the most underrated growth strategy we have.

Lead with purpose.
Create with soul.
Set the standard.

So here’s my invitation: keep playing, keep experimenting, keep exploring the edges of what’s possible. Bring your whole self — the joy, the curiosity, the mess, the magic. When you create with soul, you don’t just make content… you create connection, belonging, and momentum that can move people.
This is what we’re building together. A future with more heart, more humanity, and more brands with soul.

The Takeaway for Leaders: Creativity Isn’t a Luxury — It’s Your New Competitive Edge

The next era of business won’t be won by the brands who produce the most content.
It will be won by the brands who create the most connection.

Brands who understand what their audience truly craves:
certainty, belonging, joy, resonance, and the feeling of being part of something that’s alive.

Because people don’t buy videos.
They don’t buy frameworks.
They don’t buy marketing.

They buy energy.
They buy identity.
They buy the story they want to see themselves in.

And in a world where AI can generate infinite content in seconds, your greatest differentiator isn’t the tool you use…

It’s the soul you bring to the story.

✨ Lead with purpose. Create with soul. Set the standard. ✨

Build a Brand People Don’t Just Watch — They Feel

At Brand With Soul, I help leaders, founders, and organizations move beyond “content creation” and into storyworld creation — building brands with clarity, soul, and authority in the age of AI.

Whether you’re looking to:
💛 Clarify your brand identity
💛 Align your team around a unified story
💛 Build trust in a noisy, AI-powered world
💛 Integrate AI without losing your humanity
💛 Turn your message into a movement

…this is the work I’ve been doing for 25 years.

When you bring clarity and soul to your brand?
Your audience doesn’t just buy.
They believe.