The Heartbeat of Social Media

January 26, 2012 By 13 Comments
Buffer
heartbeat of social media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It's no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.   What makes Facebook and Twitter sticky? What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other?  What makes them stick around? Why is Facebook able to attract everything from my 70 year old mother-in-law to my 7 yr old son? Facebook satisfies some of our … [Continue reading…]

Is This My Blog or Your Blog?

January 16, 2012 By 23 Comments
Buffer
blog audience priorities

Anybody who blogs can remember your first post, second post and the empowerment you experienced.  The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words.  I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my first blog post, "Go Big or Go Home". It was such a breath of fresh air from the corporate high tech, late night spin sessions, writing corporate speak, helping top … [Continue reading…]

The Definition of Social Business?

January 14, 2012 By 10 Comments
Buffer
defining social business

I have been working on a post to define social business for a few weeks now. It's why you haven't seen as many posts from me lately as each evening I sit down to finish this one and I keep going round and round in my head. Each night I do a bit more research, give it some more thought and by the time an hour or so passes my mind is once again beat from the day and the deep thought that I call it a night on the blog post and move on to more easy to conquer initiatives. However, this one is bugging me like being stuck with a spoon and a plate of pasta. I honestly didn't think it would be so hard to put my arms around the term social … [Continue reading…]

The Only Way to Become a Social Business in 2012

January 9, 2012 By 53 Comments
Buffer

What would you do if I told you that the only way to become a social business in 2012 is to not do social media?  There is a big difference between "doing social media" and "becoming a social business". There are plenty of self proclaimed social media gurus and experts ready to tell and sell you … [Continue reading…]

Top 20 @PamMktgNut Social Media Posts of 2011

December 30, 2011 By 21 Comments
Buffer

Wow, what a great year 2011 was for the social ecosystem. It's amazing how much the understanding of what it takes to be a social businesses has evolved yet we still have so far to go. Anyone who knows me knows I am a data junkie. The desire to measure impact and ROI runs deep in my bones. I … [Continue reading…]

Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By 52 Comments
Buffer

A new network, tool or feature launches on a social network and we all flock to it.  Business leaders attend social media class after social media class searching for the social media "guru" who will once and for all be able to show them the magic answer to social media ROI. I don't think I have … [Continue reading…]

Walgreens Case Study – Humanizing Social Business

December 7, 2011 By 11 Comments
Buffer

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility … [Continue reading…]

Slow Down to Speed Up – 10 Tips for Social Business Success

November 8, 2011 By 25 Comments
Buffer

Many businesses feel like they are the last to get online. They decide they want to "do social" and all of a sudden it becomes an emergency. Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all … [Continue reading…]

Social Trust Factor: 10 Tips to Establish Credibility

November 5, 2011 By 8 Comments
Buffer

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with … [Continue reading…]

COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By 1 Comment
Buffer

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals. Integrating social media within the DNA of your business is the only route to success.  Does it take more time? Yes. … [Continue reading…]

CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By 12 Comments
Buffer

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it's about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, … [Continue reading…]

Stop the Social Puppetry for Klout and Other Influence Metrics!

October 30, 2011 By 90 Comments
Buffer

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm.  A new algorithm launched on October 26, 2011. There were strong arguments for and against the change.  Although Klout stated "a majority of users will see their scores … [Continue reading…]

Entrepreneur Success: 15 Tips to Zoom Business and Life

October 22, 2011 By 28 Comments
Buffer

Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business? I spent 15 years working in corporate America … [Continue reading…]

People Don’t Buy Things, They Join Things

October 12, 2011 By 32 Comments
Buffer

Humans are creatures of habit. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet … [Continue reading…]

Be Your Own Social Duck: 10 Tips To Differentiate with Results

October 4, 2011 By 16 Comments
Buffer

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, … [Continue reading…]

41 Signs You Are NOT a Social Business

September 28, 2011 By 35 Comments
Buffer

We've all seen the begging pleas of the wanna be social business: like me on Facebook I need likes, come visit my page I'll like you if you like me let's take the conversation to Facebook Many of us have at one time done them. The smart ones eventually stop such behavior. What these … [Continue reading…]

How to Enable Facebook Timeline NOW!

September 24, 2011 By 20 Comments
Buffer

One of the many new features Facebook announced this week at F8 is the new Facebook timeline. Are you one who doesn't have it, but wish you did!?  Here are a few easy steps to turn the timeline on.  Note, as we all know Facebook likes to change things up on us. I am not guaranteeing this will … [Continue reading…]

Zoom Your Tweets in 7 Easy Steps!

September 23, 2011 By 15 Comments
Buffer

You set up your Twitter account. You have a cool Twitter handle that supports your business and offerings. Hopefully you removed the funny egg avatar and posted a pic of your smiling face. You have sent a few tweets but just don't know what's wrong. Something isn't working. You don't feel the … [Continue reading…]

Open Message to New Social Networks & UNTHINK Unveiling

September 17, 2011 By 27 Comments
Buffer

Dear new social network getting ready to launch, This message is to the new social network who has made, is making or will make plans to take over Facebook and the rest of the social media world as we know it. Every week there seems to be a new social network popping up. I am not saying new … [Continue reading…]

50 Signs You’re Addicted to Social Media & Twitter

September 16, 2011 By 46 Comments
Buffer

  It's Saturday morning. You wake up out of the fog. You manage to open one eye and reach for the iPhone. You push the little round button so you can say good morning to your friends. Since the rest of the family is still asleep you think "hmmm... I'll just go into my office and send a … [Continue reading…]

Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!

September 15, 2011 By 11 Comments
Buffer

There seems to be a mad rush to get on the social band wagon. Even though you and your business have been without Facebook, Twitter, a blog, LinkedIn or Google+ for your entire life and business history all of a sudden someone in your organization who has authority has decided you need to "get on … [Continue reading…]

Next Page »