Woke up this morning to an inbox filled with questions about the KitchenAid tweet gone bad. It’s funny how many minimize the power of Twitter. How many times have we heard “it’s just a tweet.” Or “what can really be said in 140 characters?”
Well, ask KitchenAid this morning what impact 140 characters can have on your day and your brand. KitchenAid isn’t the first to deal with such an issues. My question is when will brands wake up and realize they need to take the 140 character communication medium serious? A simple audit can help identify these issues.