Klout | The Marketing Nut

Walgreens Case Study – Humanizing Social Business

December 7, 2011 By Pam 11 Comments

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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Why I Deleted My Klout Profile

November 19, 2011 By Pam 199 Comments

I am a geek at heart, a lover of data, analytics, measurement, and ability to provide and measure real return on investment. When Klout launched I was one of their first fans. It was exciting to see something that could possibly help us finally begin to start measuring and justifying the hours we spent on the social networks.

If you have been any part of the active social ecosystem the past few weeks it’s hard to miss the noise about the Klout algorithm changes and the backlash that followed.

199 Comments

COO Wants Klout & Retweets by Lady Gaga – Days of Our Social Biz

November 2, 2011 By Pam 1 Comment

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals.

Integrating social media within the DNA of your business is the only route to success. Does it take more time? Yes. Does it take more work? Yes. Is the end result better? Hopefully yes.

1 Comment

CEO Wants Klout – Social Biz Story Where You Direct!

November 1, 2011 By Pam 12 Comments

We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.

So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!

The interactive video series is titled “The Days of Our Social Biz!”

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Stop the Social Puppetry for Klout and Other Influence Metrics!

October 30, 2011 By Pam 90 Comments

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other score. What you do in the lives of others offline is what matters. Social media is simply a way for us to impact business and lives. It’s how we use it and what we use it for that will determine our influence. Our influence in reality is not measured by +Ks, topic lists or other.

90 Comments

10 Tips to Stay Sanely Influenced in a Klout Crazed World!

August 26, 2011 By Pam 23 Comments

Influence is in the eye & heart of the beholder.
Can influence truly be 100% measured via any tool? My belief and answer to this question is no. Some of the peeps who influence me the most are the ones who make me think.

Yes we can measure what action is taken on the web that may or may not be a result of being influenced by an individual. We can measure if someone inspired us to click, like, opt-in. However, we can’t measure if we truly read, understand, relate or think.

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Forget the Klout Score! What’s Your Social Zoom Factor?

August 18, 2011 By Pam 44 Comments

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.

If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

44 Comments

Got Facebook Data? They Got Yours!

June 23, 2011 By Pam 8 Comments

What would you do if for free 600 million people would share their life with you? Everything? And you could capture it in a data base to monetize?

What if you could learn what they like and don’t like. What they eat for breakfast, lunch and dinner and who they ate it with.

What if they told you who all their friends are and what they ate as well?

Can you imagine the data and what can be learned about people, their preferences and behavior if you could pull off a free life time survey with 600 million people!?

8 Comments