It’s easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we’re having a gloomy day or simply need an ego boost. Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, pins, Diggs, Google [...]
Can you name three reasons why someone should like your Facebook business page? You are not required to answer it now. I want you to think about it, and come back and answer it within the next week. If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of you seeing any real business benefit from Facebook short or long term is minimal.
Tonight I had great plans for a productive Sunday evening. We spent the first part of the evening at Crossing Church for a rockin’ worship and message, sweet treat at Baskin Robins and then headed home and put kids to bed. It was just me, the laptop and hubby with the remote.
As I settled in for a few minutes on #BlogChat, the big plans of a productive night on social media inclusive of a new blog post slipped away into never never, never tweet land.
So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.
However, you have just one problem. It is becoming increasingly difficult to engage, inspire and connect with your network of customers, partners, evangelists as you did in the old days. People seem more busy than usual. They are carrying around a smart phone, talking with one another in 140 character tweets.
It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab.
I have heard tons of complaints on the removal of the tab. I’ve heard online marketers say the death of the Facebook tab is the death of their online marketing strategy? What? Seriously folks?
Attitude and mindset are often the key to success in life. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible.
Becoming a social business is no easy task. It’s going to take smart thinking, dedication, teamwork, integration, getting real with the skeletons in the closet, and a “can do” attitude. The social ecosystem is still evolving and accepting that change is the only real guarantee is a good first step. If you are seeking benefit from social media but are having a difficult time in finding such, you might want to spend a day deep in thought and looking in the mirror versus a day of analyzing Facebook insights and Google Analytics.
You snooze you lose are what some are thinking after the grand finale of the 2012 Daytona 500.
As if rain delays, crashes and jet fuel fires wasn’t enough, we also got to witness a fluke accident with a service truck as well as a driver gain 140,000 twitter followers in just a couple hours.
The 2012 Daytona 500 happenings are an amazing case study and testament to the power of interactive, social TV.
Think back five, four, three, two and even one year ago. How different was your business? How different did you communicate with your clients, partners, service providers, and employees? A year ago were you still saying social media was just a fad? Five years ago were you one of the folks stating the internet was [...]
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.
The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.
So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Under their breath they are thinking “how on earth am I going to get this #$@$%@ thing done!??
There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.” I’ve been subscribed to her email list for quite some time. To [...]
With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!
As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.
I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.
As we spend time with businesses large and small, there is one common theme. They all know they want the the social spaghetti. The advanced businesses know they need to use a fork versus the spoon. However, when it comes to the art of what to do when and how much they struggle.
What is a social business really? Can we point to even one business, any business and state “yes, that organization is the perfect example of a social business!”?
What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]
A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]
When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?
Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?
Many businesses feel like they are the last to get online. They decide they want to “do social” and all of a sudden it becomes an emergency.Often times the CEO or other executive attends a one off social media training event such as a class for LinkedIn or Facebook and next thing you know all corporate business priorities are put on hold. Within days there is now only one priority and that is “doing social.” Nobody really knows why other than that executive management said it’s the priority.
When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?
We all know the story, the problems, the laughter, the tears, and even the drama of becoming a social business. Those that have attempted, are working toward or have succeeded know it’s about much more than a tweet or a Facebook page. We must get in the head of our communities, audience, partners, and more. We must learn how we can best connect the dots of technology and conversation. It’s both art and science. It’s both communication and function.
So we’re kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director!
The interactive video series is titled “The Days of Our Social Biz!”
Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?
People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell you how to talk, how to tweet, what to say, when to say it, [...]
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