Zoom Your Tweets in 7 Easy Steps!

twitter tweet zoomYou set up your Twitter account. You have a cool Twitter handle that supports your business and offerings. Hopefully you removed the funny egg avatar and posted a pic of your smiling face.

You have sent a few tweets but just don't know what's wrong. Something isn't working. You don't feel the confidence you wish you had. You know the tools enough to be dangerous. However, getting a retweet that leads to actual engagement or relationship building is a different story.

Below are a few of the top recommendations we provide to our clients and students when they hop onto Twitter. Even if you are still building your social media or business plan you can start on most of these right away!

7 Easy Steps to Zoom Your Tweets!

1. Plan. Plan yer work and work yer plan as granny would say.  This is where you develop a business plan, marketing plan and an integrated social media plan.

social media planIf a social media consultant tells you “don't worry about a plan, just start spending 2 hours a day posting to Facebook and Twitter” I say “Run Forrest, Run”!  You will not pass go or ever see the road to a positive return on your tweets and time in social media if you are only executing random acts of social media.  Remember, social media is not free. It will take your greatest asset which is time. Integrate now or pay the price later, trust me!

The best way to think about this phase is:

  • WHY are you doing what you are doing? (goals and objectives)
  • WHO do you want to do it with? (target audience, market segmentation etc.)
  • HOW and WHAT do you want to do with and for them?
  • WHEN will you do it? (tactical execution plans, milestones, target dates for launch, achievement of goals etc.)
  • How will you MEASURE your success? These are metrics that will help you measure the “WHY,” the objectives and goals. (sales conversions, engagement, community growth, brand impressions, event attendance.

2. Listen & learn.
Social listening is where we start to listen to online conversations. By listening we read what people are saying. We look at the words to understand the context, intent, sentiment. We want to get the “tone” of their engagement with their peers, partners, and your competition.

Social listening can be done in parallel to developing a plan for execution, developing your online brand presence, and social profiles. It's best to start out in social listening mode while you learn the industry niche, market segment, audience demographics and associated platforms.

Any good agency or consultant offering social media services should be able to help you with this first step. Ask them specifically what their process is, what type of data you will receive as part of the analysis etc. The quicker you can understand how you can have a relevant conversation with your audience the quicker you will see results.

It's not just about having a conversation. It's about having the right conversations with the right people.

The planning and social listening phases give you the information required to ensure the rest of your efforts bring results.

3. Know your audience.
 Get in the head of your audience. Know what they like, what they don't like. What keeps them up at night? What makes them smile? The more you know about your audience the more successful you will be.

social media inspire audiences8 Things You Must Know About Your Audience

  • Who is your audience
  • What are their pain points?
  • What does your product or service do to minimize or mitigate their pain?
  • How can your product or service inspire them personally or professionally?
  • How is your product or service positioned?
  • What is your zoom factor? How are you differentiated?
  • What is your competition up to? How do they compare?
  • What's your audience up to both offline and online?


social brand4. Brand. (personalize your personal profile and online social presence)

  • Remove the egg avatar. Post a real pic of yourself.
  • Be consistent. It takes 6-7 brand impressions before somebody will remember. Consistency helps. Your brand should look consistent across the different platforms such as Twitter, Facebook, LinkedIn, YouTube, Google+ and your blog and/or website.
  • Be relevant. Your brand essence should be relevant to who you are, what you offfer as well as your audience.
  • Be different. Don't just find your top competitor and start copying their content. This is a recipe for disaster. Focus on how you can differentiate your services, products & overall positioning in the market. For example, focusing on only one market segment is not differentiation, it's simply go to market strategy. Focusing on what you offer that is unqique to others serving the small business segment would be differentiation. Usually better service, cheaper price are not considered differentiation, sorry!  Differentiation helps you position yourself uniquely to your audience and markets.
  • Trust Factor.  It is important that you focus on establishing trust. You can do this via content, conversation, industry data, customer testimonials. Coming out behind the avatar and building a Twitter profile consistent with your brand positioning in market is a good first step.


5. Know your stuff. Knowing what you have to offer your audience is the first step. Being confident in the content you deliver is the second.  If you struggle with how to connect your content with your audience, check out the below video and blog post  for 3 simple steps to do such. It's great for newbies and veterans of content creation.

6.  Have a conversation. It is true that social media is one big relationship fueled by one big conversation. At the core are numerous conversations. They happen between individuals, groups and communities. They happen one on one, two on one, three on three. Don't stress out about how to have the conversation. Focus more on the people, how you can provide value Tweet for Nutsand the conversation will come more natural.

7. Get your tweet on! Quit being a party pooper. If you are sitting on the sidelines of the tweeting world, it's time to admit you are a party pooper. Come on, get up and get your tweet on! Be the person you want to be tomorrow, today! You can do it!


What Makes Your Tweets Zoom?

Are your tweets zooming? Or is this your opportunity to admit you have been a party pooper tweeter sitting on the sides of all the action? Why not make this the day you decide to get up and get your tweet on!? If you are already got your tweet on please share some tips to help those who need motivation, inspiration and help!


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. SheTroublshoots September 23, 2011 at 3:16 pm

    Hi Pam, great post on tweets. I admittedly have been a party pooper…I guess?? While I truly believe I’m trying to engage in real, meaningful conversations, asking honest questions I sometimes feel like I have ‘virus’ stamped on my forehead…(I don’t do I?) So maybe I need to rethink things…who knows. But I do know that I’m trying my bestest to not loose my sizzle because I don’t have the engagement I’d like to have.

  2. Jason.cote September 23, 2011 at 5:12 pm

    Hi Pam. Were you recently inthe Boston area? If so, I was sitting next to you on the train and we were discussing your work. I wanted to ask you a million more questions. If this was you please contact me at, [email protected]

  3. BruceSallan September 24, 2011 at 10:14 am

    You are just too wise, too smart! I hate smart! Lol…great stuff here! I will now know my stuff, work my brand, tweet on, listen listen listen, and more! But, will you please follow me back? (lol…)

  4. kamkansas September 24, 2011 at 7:39 pm

    Really great tips, Pam! I loved your point about differentiating what your brand has to offer vs. just trying to copy what competitors are doing. It’s amazing how sharing and offering value to others can help you start zooming. Participating in Twitter chats is also a great way to learn and connect with great people!

  5. dabarlow September 24, 2011 at 7:59 pm

    Terrific list & info, Thank You. Fav is #2 Listen & Learn.

  6. NealSchaffer September 25, 2011 at 9:50 pm

    @kathikruse Cheers Kathi!!!

  7. MeghanMBiro September 27, 2011 at 5:09 pm

    @chattyprof Ellen! Thanks – I cannot wait…

    • chattyprof September 27, 2011 at 5:18 pm

      @MeghanMBiro In your inbox :-).

  8. glenequiring October 2, 2011 at 1:55 am

    Thanks for this post. I’m a big fan of planning and working the plan. Just got to get busy!

  9. PamMktgNut October 7, 2011 at 2:41 pm

    @EinarRice thank you!

    • EinarRice October 7, 2011 at 3:08 pm

      @PamMktgNut U R Most Welcome & Tks for sharing great info! I really have to put some time bck into my twitter page! Cheers 2 a good wkend!

  10. sno_buny October 10, 2011 at 7:32 pm

    rt @MrDaveLaws 7 Easy Steps to Zoom Your Tweets ~ http://t.co/iDMAvz2s | #Twitter #tips by @pammktgnut @jeanlucr @SoulKirk @arkarthick

  11. KathleenMeladyG December 4, 2011 at 4:02 pm

    You’ve made me realize it’s time to get my tweet on!

  12. MZazeela December 23, 2011 at 9:47 am

    Pam knows her tweets! RT @PamMktgNut https://t.co/qxs1JNSb Thanks for the inspiration, Pam.

  13. PamMktgNut January 14, 2012 at 7:49 pm

    @samramuslim thanks so much!!

  14. […] Zoom Your Tweets in 7 Easy Steps […]

  15. Heather Bennett November 20, 2012 at 8:48 am

    Great article Pam! You are becoming a staple on my “Twittastic!” Board on Pinterest!

Leave A Comment