Hello Ello or Goodbye Ello?

ello social network review FacebookThere is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour.

However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case “hello.”

Are the people jumping onto Ello doing anything more than saying hello?

Ello touts itself as the anti-Facebook and plays against the Facebook business model of advertising, privacy issues and now requiring real user names.

In my opinion, any network that has a primary value proposition of taking out Facebook is failing from the start and needs to go back and do their marketing 101 homework.

In this episode of the Social Zoom Factor podcast I share with you my thoughts on if it's “Hello Ello” or “Goodbye Ello.” I also do a quick review of the Ello Manifesto, privacy policy and business model.

Episode Highlights

  • Do we need another Facebook?
  • Is it time to say hello to Ello?
  • Will people say goodbye to Ello before really saying hello?
  • What will it take for a social network to ever beat out Facebook?

Resources mentioned: 

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About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

One Comment

  1. Marketing Bees October 11, 2014 at 5:01 am

    Great post Pam! I agree with what you said about taking out Facebook. Of course everybody wants to beat Facebook and to be the best but for that to happen it takes time, couple years just to see does it have potential for something like that.

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