If you are having difficulty getting the buy-in, approval and budget allocated for your social media program, the problem could very well be you are not understanding what really matters to your stakeholders and executives. You must “get in their head” and understand the risks they are concerned about as well as the metrics that truly matter to them.
In this 25 minute podcast you will learn:
What key metrics your CEO is most concerned about for your social media and social business program
The key risks your CEO and C-suite is most concerned about regarding social media
How to communicate the strengths, benefits and risk to your key stakeholders and executives
How to get buy-in on your program from the C-suite and board members
Why you must think both internally and externally
Understanding the key risks associated such as brand protection
Importance of aligning social media to business goals and outcomes including sales
Importance of identifying key performance indicators that matter to the business and CEO
This is the fourth in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!