Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life.
What is the inspiration age and why should it matter to you and your business? We answer these questions and more in episode 170 of the Social Zoom Factor podcast. Take a listen and learn what the inspiration age is as well as 8 solid strategies and tips to inspire your audience.
You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand.
Coming out of the information age it was easier to put most marketing tactics and strategies in a box. Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing.
However, times are changing drastically. Now it's practically a free for all. We are all the media. The world is noisy on and offline. It is more difficult than ever to stand out from the crowd, to rise above the noise and to earn trust and connect with hearts. We can communicate anyway we want. We can communicate how, when and where we want… and so can our audience.
You do not own your audience. You do not own your social media communities on Facebook, Twitter, Instagram, Snapchat even if they are following you, like you or snap with you.
Your audience is not there to serve you. You are there to serve your audience, period!
You must engage. You must be a contributing, healthy part of the conversation. You must be able to serve up consistent, unique and relevant value. You must earn trust and continually nurture their spirit, heart and bank account.
You must learn how to serve the data, knowledge and inspiration your audience and communities yearn for.