10 Content Marketing Holiday Survival Tips for Digital and Social Marketers
The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect.
The truth is that the holidays are an amazing time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Brands and marketing leaders that can focus on providing relevant, contextual content that inspires, connects and serves their audience will grab the mindshare, attention and heart of their readers, viewers, listeners and online communities.
Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? You want to take time off but you don't want to do it so much that you lose the human connection with your audience you have worked so hard to nurture this entire year.
I believe wholeheartedly that we must take time to unplug. We need to disconnect from technology, social networks, mobile apps and connect with the people who are the WHY we are connected to all of these devices in the first place!