15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

February 22, 2012 By 2 Comments
random acts of marketing social media rams

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. Under their breath they are thinking “how on earth am I going to get this #$@$%@ thing done!??

2 Comments

58 Things Social Media Newbies Say & Maybe You Said too!?

February 17, 2012 By 9 Comments
social media newbie

There comes a time in life when you must acknowledge social media, Facebook, Twitter, LinkedIn are all here to stay. Yes, the social network platforms may change. Facebook will eventually become the Myspace of yesterday. However, one thing is certain, social media, mobile phones, iPad evolution and technology in general is not going away.

9 Comments

Social Media Friends: 50 Tips to Rock Social Love & Advocacy

February 14, 2012 By 10 Comments
social media friend advocacy

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.

It is true that social media is about the people. It is something that I have preached since the minute I hopped on Twitter. However, you can’t just say it’s about the people and do nothing about it. Many people think if they just sit all day on Twitter and Facebook and talk to the “people” about “whatever” that it will bring result.

For real results both personally and professionally, you need some skin in the game. This includes having a plan, objectives, understanding your audience etc.

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Social Media Consultant Gone Bad… Real Bad!

February 11, 2012 By 90 Comments
Social Media Consultant Gone Bad Real Bad

There are some things in life and business that don’t need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them. This week I received an email from a self proclaimed “social media expert.”  I’ve been subscribed to her email list for quite some time. To [...]

90 Comments

What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

February 10, 2012 By 22 Comments
blog value

Tweet this, retweet this, check out this blog post, click here, act now, subscribe for free updates, watch this, share this, like me, follow me, act now. Whoa! There sure isn’t a shortage of folks telling us what to do in the social world.

From bloggers, internet marketing experts, social media gurus, social rockstars, twitterati, to a-listers someone has something that is going to rock your world with a click, like, follow and tweet.

22 Comments

Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 By 25 Comments
Facebook for Business Success

So you have a Facebook business page. You may have had it for months or even years. Or for you it might be a new shiny object you just started playing with.

Many have big hopes and dreams when it comes to social media and Facebook business pages. They dream of a blue and white platform that is going to solve all of their business problems. They dream of being the most popular kid on the block. You know the one. The one who has all the likes, comments and highest edge rank.

25 Comments

Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

January 29, 2012 By 147 Comments
social media sanity

With all this tech evolution it is important we not lose sight of why you are spending time on social in the first place!

As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.

I saw everything from spammy Facebook, Pinterest & LinkedIn pages to a landing page that guaranteed me a first page Google ranking.

147 Comments

The Heartbeat of Social Media

January 26, 2012 By 54 Comments
heartbeat of social media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole. It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What are the successful social networks doing better than other networks? Why do people gravitate to one social network over the other? What makes them stick around?

54 Comments

Is This My Blog or Your Blog?

January 16, 2012 By 33 Comments
blog audience priorities

Anybody who blogs can remember your first post, second post and the empowerment you experienced. The empowerment I felt after leaving behind a career of fifteen years in the corporate world to pursue my dreams as an entrepreneur and being free to write about what I wanted to write about was beyond words. I remember getting those little butterflies as I hit send and would wait to see if anyone read those early posts. I still remember the first nice man who commented on my blog.

33 Comments

The Definition of Social Business?

January 14, 2012 By 23 Comments
defining social business

As we spend time with businesses large and small, there is one common theme. They all know they want the the social spaghetti. The advanced businesses know they need to use a fork versus the spoon. However, when it comes to the art of what to do when and how much they struggle.

What is a social business really? Can we point to even one business, any business and state “yes, that organization is the perfect example of a social business!”?

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The Only Way to Become a Social Business in 2012

January 9, 2012 By 56 Comments
smart kid small

What would you do if I told you that the only way to become a social business in 2012 is to not do social media?  There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell [...]

56 Comments

Top 20 @PamMktgNut Social Media Posts of 2011

December 30, 2011 By 21 Comments
Top Social Media Posts in 2011

Wow, what a great year 2011 was for the social ecosystem. It’s amazing how much the understanding of what it takes to be a social businesses have evolved yet we still have so far to go.

Anyone who knows me know I am a data junkie. The desire to measure impact and ROI runs deep in my bones. I can’t avoid it.

As I prepare for the new year ahead I am deep in analytics to understand what went right, what could have been better. There is so much to learn from analyzing how readers interact with and share our content.

21 Comments

Social Business: It’s NOT About the Next BIG Thing!

December 17, 2011 By 52 Comments
Not the next best thing

A new network, tool or feature launches on a social network and we all flock to it.  Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. I don’t think I [...]

52 Comments

Walgreens Case Study – Humanizing Social Business

December 7, 2011 By 11 Comments
humanizing social business

When was the last time a big national brand made you feel special via the social waves? Are we starting to lose the hope we once had in social media of humanizing brands? The hope of the brand coming out from behind the logo and showing they care and want to connect with real people? The possibility of them actually demonstrating their brand promise via social media versus just plaster the words on their Facebook page?

Are some brands falling prey to traditional mass marketing methods that are simply masked with a coat of new paint in red and marked with a K+ and called social media? Are some fooling themselves into thinking they are engaging by leveraging only automated tweets, retweets, and direct messages?

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