34 Social Media Truths in a Nut Shell

34 social media truthsAs my loyal blog readers know, I have been working on a series over the past year titled “35 Social Media Truths.”

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

The return on investment (ROI) on doing such has been high and something I will do again. Below I share a few of the statistics and approach I took on the project and leveraging of one slide deck to help meet business goals for a year.

As I bring the series to a close to work on the next similar segment I want to share all 34 of the social media truths as originally written.

The marketing nut community and loyal followers will probably see many familiar quotes and concepts. I hope they have inspired you, educated you and provided you value over the months we have discussed and debated them! I look forward to many more great conversations and debates in the coming months!

This post includes the following: 

  • Snapshot of approach used to leverage content of one presentation deck for one year as part of an integrated marketing program.
  • Bullet list of all 34 social media truths
  • Embedded Slide Share deck of keynote presenatation.
  • Video overview summarizing approach and results.
  • Offer to opt-in to our email list and be notified of upcoming webinar to walk thru all 34 social media truths.

Note: Funny thing is I just now realized there is a typo in the deck used as the source for the series and in reality there is only 34 social media truths. Thought we would clear that confusion up first! 😉

Approach: 

1. Created keynote presentation deck for Rochester Institute of Technology #SMACSRIT event.

2. Focused content on topics I was teaching, researching and planning to write about.  Most are backed up by industry data and case studies and / or real experiences our team has had with clients.

3. Developed an integrated plan aligned to our own business goals and objectives to best leverage the content for a series of months.

4. Integrated plan included:

  • Videos
  • Email opt-in list (grew list by thousands)
  • Email content sent to subscribers
  • Blog posts
  • Tweetchat topics for #GetRealChat Twitter Chat
  • Facebook, Google+, and Twitter posts and discussions
  • LinkedIN polls & discussion
  • Training with local Chamber of Commerce groups, Clients, Associations, Non-Profits and more
  • Created video training webinar shared with clients as part of client on-boarding program.
  • SlideShare deck published today. In less than one hour it hit Slideshare top decks for both LinkedIn and Twitter. Less than 12 hours later it has 2200 views.
  • Generated high quality leads, clients and sales from all of the above. It was not one single thing that drove results. It was the integrated platform and plan aligned with specific business and marketing goals.
  • Webinar to walk thru entire deck and all 34 social media truths. Sign up to be notified of webinar here–>> Free Webinar

Now that's what I call ROI. What do you think?

34 Social Media Truths 

  1. People don't buy things, they join things.
  2. Communities Create Markets.
  3. Be Your Own Social duck!
  4. It's not about the next big thing.
  5. Lead with results.
    Welcome to the inspiration age. (Heartbeat of social media)
    Social Currency = action.
  6. It's what happens after the Facebook like and follow that matters most.
  7.  Don't do social, be social. Changed later to “Don't do social or be social, be socially relevant!”
    Social media plugs into your business. Your business does not plug into Facebook.
  8. SMART Objectives and goals are key to success.
    Align social media with top business goals where social media can have an impact.
  9. Be realistic.
    Objectives differ by level and role. (Tips for communicating with internal and external stakeholders.)
    Assess business readiness to be social.
  10. Stop Random Acts of Marketing (RAMs)
  11. Tools are the tactics, not the path.
    Evaluate each initiative based on priority, risk, impact and alignment.
  12. Sum of all parts is greater than the individual tools (learn the ecosystem).
  13. Social relationships are the life raft for technological changes.
    It's about the people, stupid!
  14. Only guarantee is change. 
  15. Deal with the hard stuff NOW!
  16. Skeletons will fall out of the closet.
  17. Social media will not fix your broken business.
  18. Slow down to speed up.
  19. You will tick people off.
  20. You might even get fired!
  21. Your kid may be ugly. (i.e., website, blog, Twitter profile, Facebook page)
  22. Ya' gotta start somewhere. Embrace imperfect perfection.
  23. Understand your audience.
  24. All conversations are not created equal.
  25. Hang out with 9 brokes, you just might be the 10th!
  26. You need friends.
  27. Stop using interruption marketing tactics.
  28. Know your audience.
  29. Use social media to solve your customer's problems.
  30. Talk to me like I am human.
  31. It's not about YOU!
  32. Measure the right stuff.
  33. Take time to tame the social media beast.
  34. Shape up or ship out!

Got ROI for your content? 

Remember, social media is not about the next best thing. It is not a band-aid for a broken business. The only way you are going to see results is if you align the investment in social media to real business goals and objectives.

If you don't know how to do this, you know who to call. If not me or my agency, then find someone that can help you. Doing what you have always done will get you what you have always got. Make today the day you do something different so you can be somewhere different next year at this time. It's your decision, not mine!

2017-02-08T00:34:55+00:00

About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.

49 Comments

  1. Mick Haensler August 13, 2012 at 9:26 am

    I cannot begin to thank you enough Pam. This post brings a lot of things full circle for me. Over the last few months I have set on a course to change the very nature of my business, not only in the services we offer but in how we do things. These principles, which have been discussed in many of your previous posts have been a guidepost for me and I simply can’t thank you enough. Today, thanks to you and several other “virtual mentors”, I will be signing a one year contract with a 60 million dollar a year international company to handle their online presence. This is the first contract of it’s kind for us and we are extremely excited. As I digest this post I realize just how many of these principles we have been using on a daily basis. I owe you an extreme debt of gratitude. I can’t wait for the day we meet and I get to thank you in person!!!

  2. Barbara Alevras August 13, 2012 at 11:59 am

    Terrific bog post. Chock full of great info!

  3. 3rhinomedia August 13, 2012 at 3:09 pm

    thanks for sharing this Martin! @martinrockwellf @PamMktgNut @AtDotComSocial @JoselinMane

  4. PamMktgNut August 13, 2012 at 6:18 pm

    @janetcallaway thanks so much Janet! Happy Monday!!

  5. PamMktgNut August 13, 2012 at 7:38 pm

    Thx for the RT luvs! @annelizhannan @AskAaronLee

  6. StevenJosephR August 13, 2012 at 9:00 pm

    34 truths and they are all indeed true!

  7. Johnmark August 13, 2012 at 10:11 pm

    This has been an educating read.  Thank you for providing a summary of the stuff we need to pay attention to on the internet!

  8. PamMktgNut August 13, 2012 at 10:13 pm

    Thank you both for the RT luvs! 🙂 @5stonesCMS @JamieCrager

  9. caroleheiss August 13, 2012 at 10:34 pm

    34 Social Media Truths in a Nut Shell http://t.co/qKEjJWpv via @PamMktgNut via @NealSchaffer

  10. fondalo August 14, 2012 at 1:07 am

    @KahaneLaw 🙂

  11. mitchellkam August 14, 2012 at 2:47 pm

    @ceo_gradforum Thank you for the RT!

  12. fondalo August 14, 2012 at 4:14 pm

    @writesocial Thank you for the RT!

  13. CustomerSpecs August 14, 2012 at 5:43 pm

    I enjoyed your video, especially after you explained how to recycle old assets. It was like watching Martha Stewart.

  14. smqueue August 14, 2012 at 6:34 pm

    34 Social Media Truths in a Nut Shell http://t.co/E8wKc7Lv via @PamMktgNut @mmangen

  15. JulioVisko August 15, 2012 at 4:33 pm

    @pammktgnut Awesome read Pam. Which of these 34 truths do you put most weight on?

    • PamMktgNut August 15, 2012 at 5:42 pm

      @JulioVisko thanks! I would probably have to say a tie between goals/obj & relevance to audience. 🙂

  16. pbedi August 15, 2012 at 5:25 pm

    @PamMktgNut Thanks for the follow http://t.co/8Yx5DRAX #TFB #TweetFace following you back

  17. fondalo August 15, 2012 at 11:36 pm

    @kahanelaw 🙂

  18. rajbgm August 16, 2012 at 10:58 am

    @AngelaMaiers @PamMktgNut How to make money with #pinterest read http://t.co/M4INu05U #retweet #socialmedia

  19. Lewis LaLanne aka Nerd #2 August 16, 2012 at 4:06 pm

    I like #19 – You will tick people off.
     
    I think if you’re doing marketing right – online or offline – you’ll be ticking off the people who are wrong for you and your business and that’s a good thing in my mind. 
     
    One of my favorite quotes on this topic is, “A business that is for everybody, is for nobody.” Thank you Pam for reinforcing this in my mind for me.

  20. wordsdonewrite August 17, 2012 at 2:49 pm

    @jwalery Ha ha. Nice when truths have some validity, huh? 😉

  21. bubbysharma August 17, 2012 at 7:05 pm

    @Erica__B @pammktgnut @Greetums @worldrecordlbl @Beingnhappiness
    |”|__|”|*.*.*.*
    | APPY *.*.*
    |__|”|__|*.*.*.*FRIDAY
    #BSmiles4Frndz

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  23. brasonja August 21, 2012 at 4:55 pm

    @arkarthick Is there a reason why you retweeted me 34 times? LOL … thanks for the laugh, enjoy the night 🙂

    • arkarthick August 21, 2012 at 4:59 pm

      @brasonja Hehe! That’s CTRL+C/V mishap, bro! Would love to do that many times though! 😉 Have fun night as well.

      • brasonja August 21, 2012 at 5:03 pm

        @arkarthick It was a refreshing RT, just cool one 🙂

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  27. Steven_Joel September 11, 2012 at 12:14 am

    @PamMktgNut wow love this article! Thanks!

  28. ACJon September 20, 2012 at 11:46 am

    @socialcatapult No 27 is my favourite

    • SocialCatapult September 20, 2012 at 11:49 am

      @ACJon your favourite what???

      • ACJon September 20, 2012 at 11:57 am

        @socialcatapult in the list of 34 Social Media Truths that you shared at 3:30 sorry I’m a slow reader

        • SocialCatapult September 20, 2012 at 12:32 pm

          @ACJon twitter is playing up on my phone- the original tweet didn’t come up! I am a slow writer…! 😉

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