Social Media Easy Button… or Not!?

social media easy button


How many different ways can we say it before it finally sinks in as truth?

There is no easy button for social media.

There is no fast track.

There is no magic social media pill.

There is no magic carpet ride.

Facebook will not fix your broken business.

A social party is already happening in your honor, regardless if you're there or not.

It's not about the next big thing.

It's not about you.

You must know your audience.

You must set goals.

You must integrate social into the DNA of your business.

You must deal with the skeletons in the closet, and fast!

You must focus on the needs of your audience.

You must help them solve their problems.

You need to create compelling content.

You need to get in the head of your target audience.

You need to inspire and connect with your audience.

You need to nurture relationships.

You need to read, understand and learn from your Google Analytics and Facebook insights.

Email is not dead yet. You can use it to nurture real relationships, not just spam prospects.

Social media is not a tool for you to blast your brand messages over and over. That is called spam.

Spam is not cool. It sucks. It makes you look like you suck when you do it.

You can not create “buzz” without a community and people to “buzz” for you.

The analogy of “buzz” has it's origins in bees buzzing in a colony. If you don't have a community, you don't have a colony and therefore, have nobody to buzz with, for or about you.

I could write a book on the above same tips and truths. If I had $1,000 for every day I am required to speak them to business leaders, let's just say I wouldn't be writing this post. I would definitely be sitting on a warm beach somewhere with my toes in the sand and an umbrella drink in hand.

I speak the above words into the lives of business leaders we work with daily. Why? Because social business is hard to understand. It is hard for even the smartest people on the planet to understand that there is no easy button to social media or social business.

heartbeat of social mediaThe Heartbeat of Social Media

There is only one button and that is people. The heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR (return on relationships), marketing, Facebook, Twitter, LinkedIn, Pinterest, blogs, and more is you. It's you and me and everyone else out there. It's people. It's human beings behind the avatars that keep the heart beating, not the spam links and self promotion, automated Twitter and Facebook accounts.

If you are struggling with how to “create buzz” for your next promotion, campaign or big sale, maybe you need to change your thinking. QUIT focusing on only the buzz, how loud you can shout and focus on who is listening to you.

Does anyone care what you have to say? Are you saying, tweeting, posting, Facebooking, pinning anything worth value? Is anyone listening on the other end? Is it bringing the people hearing it closer to you and your brand or pushing them away?

If you don't focus on providing the most relevant content you possibly can and building community based on real relationships, the chance you are ever going to make it out of “buzz wanna be hell” is slim to none.

The heartbeat of social media is you and me. It's people. It's human. It's humans talking together, working together, learning together, succeeding together, living life together.

There is no fast track to social buzz. There is only one track and that is the investment in the heartbeat, which is you and me.

You can never go wrong by investing in people, period.

If you clicked to this blog post thinking you were going to find the “easy button” I have likely let you down, maybe even ticked you off.

However, I encourage you to take a deep breath. Re-read this entire post but with an open mind.  Try to take this entire post to heart, deep within your heart and brain. Do this with all your might and I guarantee you within a few days, weeks, months or maybe even years you will remember it.

You may continue searching the next two years for the easy button. You may call me names today. You may say I am just trying to complicate your life and business.  However, I know I am right and you are wrong.

I know at some point in time you will remember this post and you will wish you would have listened to me. Why not do it now? Quit looking for the easy button. You will never find it. Take the same time and focus on the heartbeat of social media. Focus on how you can contribute to the positive beating heart of the social ecosystem. Try it and you might be simply blown away at your results… and possibly even the buzz you think you so desperately need today 😉

What You Say? 

Are you looking for an easy button? Did you at one time seek it? Did you finally realize it does not exist? Do you need help in ending your search for it? How can you help others in the same boat you use to be in? Share your thoughts below in the comments. The sooner we can help those holding on to the journey to the “easy button” the better we will all be.

Heartbeat of Social Media Series

This blog post is part of a series titled “The Heartbeat of Social Media“. It includes a deep look at how communities work, what people are doing within them and how businesses can better understand how they can fit in, provide value and derive benefit as both a business as well as individual people.

Subscribe to the series for updates and access to special videos, webinar training and more. Would love to hear your input and have you participate in discussions and debates as we challenge each other to be part of what makes the social network heartbeat healthy and alive!


About the Author:

CEO / Founder Marketing Nutz, full service social media, digital marketing, experiential brand, conversion optimization agency. Ranked by Forbes as Top 10 Social Media Women and 10 Social Media Power Influencer. Keynote speaker, author, strategist, consultant, coach, & trainer. Helps businesses of all sizes integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups.


  1. Hoda Maalouf April 13, 2013 at 10:17 am

    Dear Pam, Thanks for this fabulous post!
    I just need to add that not all social media users use them for business. I for instance use twitter for inspiration & communication with many great minds that I have no chance to meet in real life otherwise.
    On the other hand, I use facebook to connect with my friends & students. I share with them the interesting quotes& links that I’ve collected from twitter.
    Social media are great channels for connection, communication and inspiration.
    Have a great Weekend!

    • PamMktgNut April 13, 2013 at 11:05 am

      I agree Hoda Maalouf There is only way to do social media and that is the way it works for you, your life and your business! We should ALL be using social media for personal use as it’s all about relationships. Business is about relationships.

      So regardless if you are using it for business or not it is still impacting what people think of your business (regardless if you own the biz or just work for an organization). If they know you work for or own a company then it is naturally impacting the brand image of the company to some degree. Interesting to see how you use Twitter an Facebook different. Everyone does it different which is what makes it all so beautiful.

  2. Marcel Crudele April 14, 2013 at 9:10 am

    I heart you! Awesome post

  3. Pragati Bidkar April 15, 2013 at 12:15 am

    Hello Pam,
    Thanks for such a wonderful post. It is difficult to convince people about so many things you mention. And actually convincing clients to regularly engage with their followers is also difficult. It’s not that people don’t agree – maybe it is just something that is not given high priority.

    I think social media should be considered as a long term investment rather than a scrip that’s going to double in a few days.

    Looking forward to more from this series.


    • PamMktgNut April 23, 2013 at 1:18 pm

      Thanks @twitter-321348568:disqus , glad you liked it. Yes, I agree in that it is hard to convince some clients. We gave up on doing such long ago. We choose now to work with clients who want to do it right and can understand the real “heartbeat of social media.” Either get on the bus or get ran over 😉

  4. Duane Drzadinski April 15, 2013 at 4:05 pm

    Everyone with an online presence needs to learn and engage socially from the tips Pam offers to the community on this post. She knows what she is talking about. Are you listening?

  5. Lynn Abate-Johnson April 16, 2013 at 8:21 pm

    LOVE this post, Pam. You nailed it here. My favorite business practice term comes to mind when i read this: “holistic”. And a focus on the PEOPLE first (thus, my handle @PeopleFW – a spin on the fact i live in wine country, constantly hearing terms like “fruit forward”. tee hee).
    Thank you and have a great time in Spain!!

    • PamMktgNut April 23, 2013 at 1:16 pm

      Thanks so much @twitter-429541970:disqus sorry I am late getting to these comments. I am now back from Spain. Was an amazing experience. Thanks for the kind words!

  6. Gary Hyman April 18, 2013 at 6:25 am

    1 word – “Amen”

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  9. Steve (JoeBugBuster) Case June 1, 2013 at 5:11 pm

    I think you borrowed a few of my lines Pam, but I think the rest are great too. 😉 And seriously, it’s amazing how many know of social media but don’t really understand it’s capabilities and liabilities. Thanks for helping people steer in the right direction!

    • PamMktgNut June 1, 2013 at 7:33 pm

      @Steve I definitely didn’t “borrow any of your lines. Been preaching these things for years w/more than one blog post on each ;). Yes, I still don’t think we can say it enough times. Daily we have clients asking for the short cuts.

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  15. […] For the smart business leaders it doesn’t take long to realize (or be reminded) that there is much more to social media than a Facebook page, Twitter handle or a bunch of followers. Seeing results using social media requires much more including a plan with goals, objectives and most importantly a deep understanding of your target audience, their needs and a plan for how you can provide for them. Read-> There is No Social Media Easy Button! […]

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