You can not become a thought leader in 140 characters or by mastering one single social network. Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience.
Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience.
What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
Digital marketers can learn a lot from Goldilocks and the three bears. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of.
Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business.
Throwing blog content spaghetti at the wall is not going to help you gain the right attention, build community or achieve real business results.
The #BizFactor community serves entrepreneurs to corporate executives with the information they need to grow their business. The goal is to help smart and savvy business leaders keep up and learn about technology trends, social business and social media best practices as well as leadership and life skills that will help them grow both personally and professionally.
It's time we put the human back in social media and stop the spam insanity. Attention is the most scarce resource digital marketers have.
Before you can sell to me, you need my attention and trust. Marketers to maximize every second they achieve attention from their audience.
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.
It's time you design the life you want. Design your business to help you achieve the life you want to live.
Real leaders pivot, embrace change to help their organization, team and themselves stay relevant. They empower their teams and lead the change with confidence.
If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time.
Use these 10 tips to integrate social media into your product or business launch. Includes 5 foundational elements for success.,
What is the first thing that comes to mind when I ask you define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat? You need to be where your ideal customer is, not just where you want to be or where you feel comfortable.
We need to shift 90% of time spent sifting through data, to decision making. We need to get better at pulling the needed data out more quickly and then spending the majority of the time understanding how it can help our business.
Smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them.
Business leaders and digital marketers all over the world are struggling every day with how to stay up to date on the latest trends, technology, social networks, methodologies and more. Even with the large number of people we see of embracing change and having a genuine desire to "be the change" as change agents, there is very little real change happening in regard to mindset.
Many brand and digital marketers are poorly confusing influencer marketing with earned media. Some of these marketers may be making innocent mistakes. However, some very well know the difference but are pretending that they don't. As a result they are negatively impacting their brand perception and damaging relationships with the people who they claim they want to embrace and invite closer to their brand.
Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results.
