Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Knowing your customer should be your #1 priority for your marketing and business. It is what will make or break your business both online and offline.
A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.
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Corona virus has stolen our most valued communication which is the beauty of our smiles. I miss your smile.
Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.
Community doesn't happen once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term.
These digital marketing trends will prepare marketers and business owners for big results in 2020. The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results.
Build a brand that organically attracts your ideal customer and keeps them inspired, engaged and excited about all you have to offer.
Content marketing can be overwhelming. These 3 easy steps will help you organize and plan your content for maximum return on investment, more leads and sales.
Brand participation in meaningful conversations and experiences are a powerful influence in earning trust, thought leadership and customer loyalty.
What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales.
Successful content marketing requires knowing your audience and providing real value. Producing content for the sake of producing content is a waste of time.
Are you ready to rise above status quo with real, impactful and measurable business results? Learn how to be a social media digital marketing rebel.
Did you know 82% of Twitter users watch video content on Twitter and 41% of Twitter users think Twitter is a great place to discover Twitter videos? Twitter video marketing is a powerful way to inspire and connect with your audience in a human way in the inspiration age.
Brands that activate their audiences powered by authentic human emotional connection will win in this new era. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.
The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results.
Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose with your customers, potential customers, audience, community and partners.
Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals. It is the heart of where the digital brand magic happens!
Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Your personal brand is defined by perceptions. It's what people say about you behind closed doors. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's even how they giggle with or at you after watching you and your funny filter selfies on Snapchat.
What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales.
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