Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]
2020-08-10T00:28:09-04:00A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.